Wondering how to use segmentation as a powerful tool in your B2B marketing arsenal? This sample use case for B2B segmentation reveals the true value of segmentation.
You have leads, and you know your goal is to convert them into sales and long-standing customers.
As B2B companies struggle in an ever-increasingly competitive landscape, marketers are tasked with
Working on getting your B2B marketing campaign mapped out? Once you have your leads and accounts
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