Pandemics, economic crises, and other societal upheavals may come and go, but for B2B companies, lead generation is always a priority. This 12-step guide is designed to help B2B marketers survive and thrive in the new normal for lead generation.
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B2B marketers use both ideal customer profiles and buyer personas to bring focus to their marketing
To do your job as a demand gen director effectively, you need skill and you need the right tools.
Intent data can be a powerful tool to help Sales and Marketing know who’s ready to buy. By