Pandemics, economic crises, and other societal upheavals may come and go, but for B2B companies, lead generation is always a priority. This 12-step guide is designed to help B2B marketers survive and thrive in the new normal for lead generation.
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You have leads, and you know your goal is to convert them into sales and long-standing customers.
Whether you are a B2B or B2C marketer, you likely know the power of segmentation to help you reach
Coming up with a B2B marketing strategy during COVID-19 is not for the faint of heart. Yet, this