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Categories: Guides

Creating a unified customer profile (UCP) is the key to developing personalized, omnichannel B2B marketing campaigns that convert. This is done by achieving three goals:

  1. Unifying customer data from all internal systems
  2. Tracking customer activities across all channels and devices
  3. Using the data to deliver personalized customer experiences at every touchpoint

Learn how to create your UCP with this handy checklist from the marketing experts at Leadspace.

Download the Checklist

 

Leadspace UCP Checklist_1a

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