Creating a unified customer profile (UCP) is the key to developing personalized, omnichannel B2B marketing campaigns that convert. This is done by achieving three goals:
- Unifying customer data from all internal systems
- Tracking customer activities across all channels and devices
- Using the data to deliver personalized customer experiences at every touchpoint
Learn how to create your UCP with this handy checklist from the marketing experts at Leadspace.
Leadspace UCP Checklist_1a