Resources : EBook

  • The 4-Step Scoring Program for ABM Success

    Intro slide to the four step scoring program for ABM success

    Scoring is an important tool for B2B Marketing and Sales. Whether you’re dealing with demand generation, marketing/sales ops, or any form of customer engagement—scoring helps personalize engagement by identifying and prioritizing your prospects, and understanding their business needs. As important as account and lead scoring are for “traditional” demand gen, they’re even more critical for […]

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  • Take Your Data to the Next Level: The Marketer's Guide to Running a Comprehensive Data Test

    Intro slide - Take your data to the next level, the marketer's guid to running a comprehensive data test

    By now, most marketers recognize that data is one of their most important assets. But obtaining, managing and making sense of your customer data is also one of the greatest challenges facing B2B marketers today. There are so many data solutions out there, with different constellations of offerings, that it’s hard to know which work, […]

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