The Hidden Power of Buyer Personas

Having accurate buyer personas is critical particularly in our era of hyperpersonalization. Before you can sell, you need to know who your content and campaigns are supposed to be talking to, including what painpoints they have, and how best to engage them.

N3 Part of Accenture Logo

Shannon Copeland
Chief Operations Officer

“It significantly reduces the amount of data management work my team has to do every day. Previously we’d have to pull multiple lists from multiple different vendors for every single project, then dedupe, compare, verify, and so on. Now, we have a way to build our lists more effectively and efficiently, from a single source. It’s a huge change.”

// Parse the URL function getParameterByName(name) { name = name.replace(/[[]/, "\[").replace(/[]]/, "\]"); var regex = new RegExp("[\?&]" + name + "=([^&#]*)"), results = regex.exec(; return results === null ? "" : decodeURIComponent(results[1].replace(/+/g, " ")); } // Give the URL parameters variable names var source = getParameterByName('utm_source'); var medium = getParameterByName('utm_medium'); var campaign = getParameterByName('utm_campaign'); // Put the variable names into the hidden fields in the form. document.getElementsByName("utm_source").value = source; document.getElementsByName("utm_medium").value = medium; document.getElementsByName("utm_campaign").value = campaign;