The Hidden Power of Buyer Personas
Having accurate buyer personas is critical particularly in our era of hyperpersonalization. Before you can sell, you need to know who your content and campaigns are supposed to be talking to, including what painpoints they have, and how best to engage them.
// Parse the URL
function getParameterByName(name) {
name = name.replace(/[[]/, "\[").replace(/[]]/, "\]");
var regex = new RegExp("[\?&]" + name + "=([^&#]*)"),
results = regex.exec(location.search);
return results === null ? "" : decodeURIComponent(results[1].replace(/+/g, " "));
}
// Give the URL parameters variable names
var source = getParameterByName('utm_source');
var medium = getParameterByName('utm_medium');
var campaign = getParameterByName('utm_campaign');
// Put the variable names into the hidden fields in the form.
document.getElementsByName("utm_source").value = source;
document.getElementsByName("utm_medium").value = medium;
document.getElementsByName("utm_campaign").value = campaign;