The 4-Step Scoring Program for ABM Success

Scoring is an important tool for B2B Marketing and Sales. Whether you’re dealing with demand generation, marketing/sales ops, or any form of customer engagement—scoring helps personalize engagement by identifying and prioritizing your prospects, and understanding their business needs.

As important as account and lead scoring are for “traditional” demand gen, they’re even more critical for focused, strategic approaches like account-based marketing (ABM).

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Shannon Copeland
Chief Operations Officer

“It significantly reduces the amount of data management work my team has to do every day. Previously we’d have to pull multiple lists from multiple different vendors for every single project, then dedupe, compare, verify, and so on. Now, we have a way to build our lists more effectively and efficiently, from a single source. It’s a huge change.”