Considering Intent Data?
5 Things You Need to Know About Intent Data
B2B Marketing and Sales leaders are constantly looking for the next innovative method to give them a competitive edge—particularly in driving revenue for their business.
One such method that’s become increasingly popular over the last few years is intent data. But, like many B2B crazes, most of the very people who could benefit most from intent data don’t understand what it is, how it works, or where it fits in their demand gen strategy.
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Shannon Copeland
Chief Operations Officer
“It significantly reduces the amount of data management work my team has to do every day. Previously we’d have to pull multiple lists from multiple different vendors for every single project, then dedupe, compare, verify, and so on. Now, we have a way to build our lists more effectively and efficiently, from a single source. It’s a huge change.”