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Identity Resolution: The Key to Customer Data Value (in partnership with CDPI)
Access this guide to learn how to unify your data for a clearer, actionable customer insight – using Identity Resolution
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The Ultimate Guide to Driving Revenue with a B2B Customer Data Platform
The pace of change is just one reason that B2B marketers have fallen behind in using their data. Organizational silos, limited budgets, shortage of time and lack of staff skills all contribute, as does a lack of alignment between Sales and Marketing. B2B marketers in particular have also faced the paradoxical disadvantage of already having […]
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Using Customer Data to Deliver the Best Buyer Experience (in partnership with CDPI)
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The Hidden Power of Buyer Personas
Having accurate buyer personas is critical particularly in our era of hyperpersonalization. Before you can sell, you need to know who your content and campaigns are supposed to be talking to, including what painpoints they have, and how best to engage them.
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Why B2B Needs a CDP
Whether you’re trying to deliver the personalized experiences B2B buyers now expect, need to optimize your ABM programs by defining a more accurate ideal customer profile to find the best lookalike accounts and learn what they’re doing so you can prioritize your spend, or to even take advantage of all the AI-powered functionality showing up […]
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Considering Intent Data
B2B Marketing and Sales leaders are constantly looking for the next innovative method to give them a competitive edge—particularly in driving revenue for their business.
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Sovos is a leading global provider of software that safeguards businesses from the burdens and risks of modern, digital tax enforcement, mainly on transactional taxes like VAT and sales and use tax.
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B2BSMX
