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Forrester Vision Slide - Leadspace The Emergence of The B2B Revenue Marketing Platform in 2023

“A shared definition among its leaders of how a company plans to grow is essential to ensuring revenue engine functions (sales, product, and marketing) are synchronized and working together toward corporate growth goals. The company’s growth strategies also should help guide revenue engine efforts and provide the justification for leaders to reject misaligned requests or initiatives”.

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Intro slide for the ultimate guide to driving revenue with a B2B customer data platform The Ultimate Guide to Driving Revenue with a B2B Customer Data Platform

The Ultimate Guide to Driving Revenue with a B2B Customer Data Platform The pace of change is just one reason that B2B marketers have fallen behind in using their data. Organizational silos, limited budgets, shortage of time and lack of staff skills all contribute, as does a lack of alignment between Sales and Marketing. B2B […]

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A Forrester orbit graph displaying leaders in the B2B standalone CDP space Forrester New Wave: B2B Standalone CDPs, Q4 2021

Leadspace is a leader – Forrester New Wave™: B2B Standalone CDPs, Q4 2021 Key Takeaways: Offers strong capabilities across a wide range of criteria: A key element of the Leadspace solution is its proprietary B2B graph, which leverages the company’s strength as a third-party data provider to optimize data integration, ID resolution, and profile enrichment. […]

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