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“Marketers’ frustration with disconnected customer data inspired a confusing spectrum of solutions from providers. Digital marketing leaders can use this guide to understand the customer data platform market before making further investments in managing customer data” Per Gartner® 2022 Gartner® Market Guide for Customer Data Platforms “Marketers’ frustration with disconnected customer data inspired a confusing […]

Leadspace is a leader – Forrester New Wave™: B2B Standalone CDPs, Q4 2021 Key Takeaways: Offers strong capabilities across a wide range of criteria: A key element of the Leadspace solution is its proprietary B2B graph, which leverages the company’s strength as a third-party data provider to optimize data integration, ID resolution, and profile enrichment. […]

The Ultimate Guide to Driving Revenue with a B2B Customer Data Platform The pace of change is just one reason that B2B marketers have fallen behind in using their data. Organizational silos, limited budgets, shortage of time and lack of staff skills all contribute, as does a lack of alignment between Sales and Marketing. B2B […]