Leadspace Audience Management Platform enables B2B marketing and sales to understand and engage with their customers at every stage of the funnel.
Get more qualified leads
To connect with your audience you need to understand who they are and what they care most about. It’s not just a matter of sending all your leads to advertising, lead nurturing or sales; you have to choose the best leads that will engage and connect with your brand at every stage of their buyer journey.
Leadspace provides all the data and intelligence you need to increase your pipeline with the right leads.
- See your total available market. Understand who your most profitable buyers are; analyze previously unknown audience segments.
- Find decision makers in target accounts.
- Segment your audiences by buyer persona, predictive score or dozens of other characteristics.
- Then export audience segments to use in your Marketing campaigns. Segments can be customized per channel, product or buyer persona.
Increase Engagement
To translate your marketing strategies into successful campaigns and activities, you need to keep your audience engaged, and place tailored messages in front of the right buyers at the right time.
Leadspace data and intelligence give you a deep, 360-degree understanding of each audience, with insights you can’t get from form fills or other B2B contact databases.
- Enrich leads and accounts in real time, with 80+ fields of highly accurate insights, to power your marketing campaigns.
- Auto-segment leads to understand characteristics of each segment, and remove the manual process of list building.
- Score by propensity to convert, prioritizing leads and accounts by their likelihood to buy.
- Keep learning with AI – Leadspace Artificial Intelligence constantly refines your intelligence, by assessing results and keeping up with evolving data.
Optimize Conversion
To make marketing and sales ops efficient, marketing must consistently and rapidly qualify leads, send the best leads to sales and convert them into opportunities.
Combine unparalleled data and intelligence coverage with Artificial Intelligence to optimize your conversion rates.
- Qualify and route the right leads faster, by filtering leads passed to sales by buyer persona, predictive score, geography, industry and revenue size.
- Match leads to account, so leads go to the right account owner automatically, every time.
- Immediate access to account and lead intelligence means no more “black box” scores. Sales also see scored accounts and leads, along with reasons for the score. Accurate contact details include precise site-level location.
