Leadspace Audience Management Platform enables B2B Marketing and Sales to understand and engage with their customers at every stage of the funnel.
Marketing
Generate more qualified pipeline
Pinpoint and select your target audiences (on both the lead and account level), personalize campaigns to reach those prospects effectively, and then activate those campaigns across multiple channels — from email, to direct mail, to online ads.
Make the most of your database
Keep your database clean, up-to-date and enriched with all the information you need to maximize your existing data for high-impact marketing — and create new opportunities by reactivating cold leads in your database.
Increase conversion rates
Qualify and segment your leads in real time for swift and accurate lead routing. Predictive intelligence lets you know who to target next and how for maximum effect.
Sales
Close more deals, more quickly
All the data and intelligence you need at your fingertips to execute effective account planning; ensure your databases are always up-to-date; to know who is most likely to buy and why; and consistently find new qualified prospects who closely resemble their best existing customers.
Turnkey integrations with both leading CRMs and Marketing Automation Platforms means no more misalignment with Marketing.
Focus on converting your best prospects
Sales teams can also ensure effective, speedy and accurate lead routing, accurate lead prioritization using predictive and persona scoring, and effective engagement with up-to-date, highly relevant insights on every lead.
Account-Based Marketing
Select the right target accounts
Align Sales and Marketing on the right account intelligence to understand their audiences – with deep, real-time, highly actionable insights into their target accounts and buying centers; accurately select and prioritize which accounts to go after and when; and discover net-new accounts which closely resemble their best existing customers.
Increase account engagement & pipeline
Leverage intent data and signals to monitor accounts’ buyer journeys and predict the right time to engage; accurately and swiftly match leads to the right accounts; and monitor contacts in real-time to ensure timely, effective engagement on the individual-level.
Engage the right people with the right message
Personalize engagement using real-time data enrichment to gain a full, holistic view of your prospects; turn that raw data into actionable intelligence by identifying your ideal buyer personas; and use site-level matching capabilities to avoid duplicated efforts and confused messaging.
