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Decoding Intent Data for Smarter Marketing
In the complex world of B2B marketing and sales, ensuring that your marketing automation platform (MAP) and customer relationship management (CRM) systems are seamlessly integrated and optimized is crucial for success. Join us for an insightful webinar where we will share best practices for enhancing both your MAP and CRM to improve efficiency and effectiveness for both marketing and sales teams.
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Optimizing Your MAP and CRM for B2B Marketing and Sales Success
In the complex world of B2B marketing and sales, ensuring that your marketing automation platform (MAP) and customer relationship management (CRM) systems are seamlessly integrated and optimized is crucial for success. Join us for an insightful webinar where we will share best practices for enhancing both your MAP and CRM to improve efficiency and effectiveness for both marketing and sales teams.
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Pure Storage: Redefining Revenue GTM & Territory Targeting
Eliminate guesswork and doubt for your sales teams when dealing with leads and building pipeline. Use data and AI/ML insights to inform “next actions”, such as which accounts to focus on, when to send a lead to inside sales, and where to spend your advertising dollars.
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Introducing Market Activation Packs: Fast Fix for Unproductive CRMs
Eliminate guesswork and doubt for your sales teams when dealing with leads and building pipeline. Use data and AI/ML insights to inform “next actions”, such as which accounts to focus on, when to send a lead to inside sales, and where to spend your advertising dollars.
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How to Use Identity Resolution and AI for Insights and Next Best Actions
Eliminate guesswork and doubt for your sales teams when dealing with leads and building pipeline. Use data and AI/ML insights to inform “next actions”, such as which accounts to focus on, when to send a lead to inside sales, and where to spend your advertising dollars.
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Mastering Identity Resolution to Assemble Prospect Buying Teams
Identity Resolution is foundational to creating accurate and complete buying teams within target accounts. It requires pulling data across personas, profiles, third-party, intent, and location sources.
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Identity Resolution Explained: Profile the Right Prospects
Sales and marketing teams know that targeting prospects is a slow and tedious process, given how incomplete and siloed profile data is for both sales and marketing teams.
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How is a B2B CDP Different from a B2C CDP?
Does Sales complain about leads and bad data? Are phone numbers inaccurate or don’t get you to the right person? Are you missing key personas you require to close the sale?
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How to Improve Your Prospect Database and Save 50% Annually
Does Sales complain about leads and bad data? Are phone numbers inaccurate or don’t get you to the right person? Are you missing key personas you require to close the sale?
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B2B Intent Data: How to Generate Closeable Leads Faster
Three out of four B2B sales and marketing teams rely on intent data to prioritize ABM outreach. Intent data provides insight into which companies are searching for you and have intent to use your product type.
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Informatica and Leadspace: The AI-Driven Growth Engine
Today’s highest-performing growth engines are leveraging AI with predictive, intent, persona and engagement signals. See how the Informatica team harnessed Leadspace Revenue Radar in their state-of-the-art marketing engine to drive 50% of net-new pipeline.
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How to Get AI Working in Sales and Marketing Fast: Accelerating Change
30% of sales and marketing teams that get started with AI face alignment challenges across the organization. Implementing AI means new processes and a different way of working. Change acceleration is important and means you’ll have the ability to pivot quickly.
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Best Practices for Tuning Your AI Models
Take the guesswork out of campaign segmentation and territory prioritization. Put your resources on your best targets and see a 5-10x lift in pipeline. Learn how data on intent, account fit, persona, and engagement can help you create dynamic territories and campaign segments to be responsive in real time.
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Get Started with AI Targeting for Sales and Marketing
Set up your sales teams for success. CDPs are critical to account-based marketing and selling and are critical to improving pipeline and closing sales. Marketing is usually in the driver’s seat when it comes to CDPs but Sales can be too.
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Get Your Customer and Prospect Data AI-Ready
Set up your sales teams for success. CDPs are critical to account-based marketing and selling and are critical to improving pipeline and closing sales. Marketing is usually in the driver’s seat when it comes to CDPs but Sales can be too.
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The Survival Guide To Sales & Marketing AI
Set up your sales teams for success. CDPs are critical to account-based marketing and selling and are critical to improving pipeline and closing sales. Marketing is usually in the driver’s seat when it comes to CDPs but Sales can be too.
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3 Ways Sales Can Use a CDP to Improve Account-Based Selling
Set up your sales teams for success. CDPs are critical to account-based marketing and selling and are critical to improving pipeline and closing sales. Marketing is usually in the driver’s seat when it comes to CDPs but Sales can be too.
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Best Practices for Improving Sales Territory Management
Creating sales territories, assigning them to reps and monitoring their performance can be slow or never-ending. At best, the process is a combination of intuition and internal data analysis but the result is often inequitable sales territories.
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How to Choose the Right CDP for Your Business
This session will cover how to choose the best CDP for your business and what to look for.
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How to Double your Account-Based Marketing Performance
Choosing sales and marketing accounts based on gut just isn’t enough anymore. To be successful, it all comes down to identifying your TAM and buyer profiles at the person, account, and buying center levels.
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Build a Marketing Engine to Double Marketing-Generated Opportunities
Reliably finding, creating and accelerating closeable business is at the heart of building a corporate growth engine.
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How to Build and Maintain B2B Buyer Profiles for Market Segmentation
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How is a B2B CDP Different from a B2C CDP?
Customer data platforms were originally designed with B2C marketers in mind, so they don’t cater to the unique needs of B2B marketers.
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AI Power Your Go-to-Market
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Taking the Guesswork out of Sales & Marketing
Go-to-market planning is no longer just an art. It’s a science. In this webinar, Marge Breya will explore six steps that take the guesswork out of sales & marketing planning and execution.
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Intentional Revenue: Upping the Odds of Success
Driving record-breaking revenue growth by leveraging the power of AI to identify your best customers and opportunities is an intricate process.
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Get in Front of In-Market Buyers with with Intent Data Nurtures
In this Webinar, Jim Hopkins (Marketing Director, Leadspace), talks about getting in front of in-market buyers with intent data nurtures, specifically data-driven tips and tricks based based on real world experiences from the front-lines.
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CDP: Is it Really Your Single Source of Truth for Sales and Marketing?
This webinar explores many angles of the CDP ecosystem with unparalleled experts in this explosive field. From origin stories to the future of CDP as an industry, you won’t want to miss the esteemed presenters David and Amnon elaborate on just how powerful a tool the Customer Data Platform can be.
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Mergers & Acquisitions at a High Level: Why do Companies Perform Mergers & Acquisitions?
M & A really is a viable growth strategy. The diversification of offerings is critical once you reach a certain stage of growth. Organic demand really only takes you so far. Tune in to the webinar below for a deep dive on M & A.
