Resources : Guide

  • Using Customer Data to Deliver the Best Buyer Experience (in partnership with CDPI)

    Deliver the best buyer experience

    Today’s buyers do more of their own research using more channels than ever before: in fact, McKinsey finds that two-thirds of pre-purchase interactions take place outside of face-to-face meetings with sales reps, and the number of channels used has doubled since 2016.

    Read More

  • What is a B2B CDP and What Does Leadspace Do?

    Iconography representing the question what a B2B CDP is and what does Leadspace do

    You’ve heard about Customer Data Platforms (CDPs) and how they promise to deliver more personalized and consistent customer experiences. But if you’re a B2B company, you need a B2B CDP. Leadspace is the leading Customer Data Platform for B2B. Join leading B2B companies who have worked with Leadspace to take back control of their marketing […]

    Read More

  • Unified Data: Why It's Important Right Now

    Intro slide - Unified data, why it's important right now

    Fragmented data is an issue found in businesses across all industries. In fact, it may very well be something your organization is battling with right now. If you have multiple siloed platforms storing data about your customers, but lack transparency across departments, then this is likely the case. And it’s the reason why you need […]

    Read More

  • Sample B2B Segmentation Guide

    Intro slide - Sample B2B segementation guide

    B2B segmentation can be a gold mine for marketers, but only if done properly. In this guide, we’ll cover the best data to use for segmenting your ABM campaigns. Learn more by downloading this guide…

    Read More

  • The Ultimate Guide to Driving Revenue with a B2B Customer Data Platform

    Intro slide for the ultimate guide to driving revenue with a B2B customer data platform

    The Ultimate Guide to Driving Revenue with a B2B Customer Data Platform The pace of change is just one reason that B2B marketers have fallen behind in using their data. Organizational silos, limited budgets, shortage of time and lack of staff skills all contribute, as does a lack of alignment between Sales and Marketing. B2B […]

    Read More