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Identity Resolution: You'll be lost without it
Fragmented data limits your understanding of customers. Without combining interests, and behaviors from all channels, you only get a partial picture. Today’s marketers often struggle with this kind of isolated and disconnected customer data. The CDPI and Leadspace explore the problems this can cause and solutions for creating unified customer profiles.
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Identity Resolution: The Key to Customer Data Value
Fragmented data limits your understanding of customers. Without combining interests, and behaviors from all channels, you only get a partial picture. Today’s marketers often struggle with this kind of isolated and disconnected customer data. The CDPI and Leadspace explore the problems this can cause and solutions for creating unified customer profiles.
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Revenue Radar™ TAM-to-Opportunity Prioritized Targeting
Leverage Predictive Fit, Persona and Intent models, along with your own engagement scoring, for true TAM-to-opportunity prioritization.
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Using Customer Data to Deliver the Best Buyer Experience (in partnership with CDPI)
Today’s buyers do more of their own research using more channels than ever before: in fact, McKinsey finds that two-thirds of pre-purchase interactions take place outside of face-to-face meetings with sales reps, and the number of channels used has doubled since 2016.
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What is a B2B CDP and What Does Leadspace Do?
You’ve heard about Customer Data Platforms (CDPs) and how they promise to deliver more personalized and consistent customer experiences. But if you’re a B2B company, you need a B2B CDP. Leadspace is the leading Customer Data Platform for B2B. Join leading B2B companies who have worked with Leadspace to take back control of their marketing […]
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Leadspace for B2B Profiling
Fuel and optimize your demand funnel with the best B2B buyer profiles enhanced by predictive fit, persona and intent models for true TAM-to-opportunity prioritization. Download this product sheet to learn how Leadspace advanced profiling enables the largest B2B companies to minimize spend and maximize ROI by equipping them with the tools necessary to proactively target […]
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Unified Data: Why It's Important Right Now
Fragmented data is an issue found in businesses across all industries. In fact, it may very well be something your organization is battling with right now. If you have multiple siloed platforms storing data about your customers, but lack transparency across departments, then this is likely the case. And it’s the reason why you need […]
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Sample B2B Segmentation Guide
B2B segmentation can be a gold mine for marketers, but only if done properly. In this guide, we’ll cover the best data to use for segmenting your ABM campaigns. Learn more by downloading this guide…
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The Ultimate Guide to Driving Revenue with a B2B Customer Data Platform
The Ultimate Guide to Driving Revenue with a B2B Customer Data Platform The pace of change is just one reason that B2B marketers have fallen behind in using their data. Organizational silos, limited budgets, shortage of time and lack of staff skills all contribute, as does a lack of alignment between Sales and Marketing. B2B […]
