Using Customer Data to Deliver the Best Buyer Experience
(in partnership with CDPI)
Today’s buyers do more of their own research using more channels than ever before: in fact, McKinsey finds that two-thirds of pre-purchase interactions take place outside of face-to-face meetings with sales reps, and the number of channels used has doubled since 2016.
The result is a highly disjointed process where the burden of integrating information from different sources sits squarely on the buyer. Access the document to learn how you can deliver the best B2B buying experience.