Category : Sales

  • Moneyball for Sales Territory Management

    leadspace b2b customer data platform

    It’s Q4 for most of us, and this is the time of year when revenue operations professionals spend time understanding and redefining sales territories. Sizing territories alone is next to impossible to do by hand, and the tedious process of narrowing down all of the possibilities is expensive, time consuming, and error prone. Even after […]

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  • 5 Ways to Use Intent Data for Sales and Marketing

    leadspace b2b customer data platform

    B2B Marketing and Sales leaders are constantly looking for the next innovative method to give them a competitive edge—particularly in driving revenue for their business. If you work in sales or marketing, there probably hasn’t been a day where you have not heard about implementing or operationalizing intent data to target and engage your prospects […]

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  • Taking the Guesswork Out of Sales & Marketing

    Leadspace B2B customer data platform

    It’s always that time of year – in sales and marketing we’re always starting a new quarter, ending a new quarter, trying to create demand for the following year or just planning. We always want to start strong and grow better. Let’s assume you start strong. But how do you grow better? How do you […]

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  • 200 Marketers Survey Says...

    Leadspace b2b cdp, customer data platform

    As we all know, great Marketing is the right balance of art and science. This week let’s take a look at how to use marketing science to free up time for marketing art.  Last week, Leadspace participated in the GDS Summit event along with roughly 200 marketing executives to explore how technology is changing the […]

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  • Revenue by Design: Creating Closeable Inbound Lead Flow

    leadspace b2b customer data platform

    As a leader in the Forrester Wave, Leadspace is fortunate enough to meet with hundreds of companies every quarter who are looking to tackle sales & marketing challenges. Typically, the challenges fall into 4 categories – profiling, targeting, campaigning, and closing. Let’s take a look at one of the most interesting customer use cases with […]

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  • Revenue by Design: Grow Better in 90 days or Less

    leadspace b2b customer data platform

    Why is it that Forrester Research finds that 90% of B2B companies are either implementing or looking to implement a CDP? This is an astonishing statistic. It’s surprising because most people question themselves with respect to what a Customer Data Platform (CDP) really is and whether they could describe it to their colleagues. Here are […]

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  • How to Choose a B2B Customer Data Platform. Better Data Integration means Better Decisions.

    Leadspace Customer data platform, b2b cdp, marketing technology

    Complete buyer profiles at the account, buying center and contact level are critical. This starts with leveraging your ongoing 1st party data with a variety of 3rd party data to create profiles (or a full buyer data graph) — combining what you know about the customer with what the world knows about the customer — […]

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  • Delivering on the M&A Growth Promise: A CDP Can Help You Beat the Odds

    Leadspace Customer data platform, b2b cdp, marketing technology

    M&A on the rise As a viable growth strategy, there’s often an uptick in M&A after events like the 2008 recession. This looks to be ringing true as the U.S. economy rebounds from COVID-19. M&A activity set records for the first half of 2021 with deal counts up 19% from 2020 (Refinitiv). And things don’t […]

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