Leadspace Blog - Sales

Sales and Marketing Ops: The Key to Alignment in a Data-Obsessed World

Sales and Marketing Ops: The Key to Alignment in a Data-Obsessed World
Ari Soffer

Senior Content Manager, Leadspace

Categories: Marketing, Sales

Aligning Sales and Marketing has always been a major challenge for B2B companies. Overall, industry surveys show that B2B marketers understand their primary goal is to support Sales’ objectives. B…


What’s the Secret Formula for a Winning Outbound Strategy?

Webinar: What's the Secret Formula for a Winning Outbound Strategy?
Anna Shusterman

Director of Demand Generation, Leadspace

By now, most B2B businesses appreciate the importance of taking a strategic approach to outbound. Buying lists of contacts and companies, and then firing off content or making Sales calls…


Seeing is Believing: How Our Customers Use Intent Data and AI to Achieve Amazing Results

Seeing is believing - how intent data is driving incredible results for B2B Sales and Marketing
Ari Soffer

Senior Content Manager, Leadspace

Categories: Intent Data, Marketing, Sales

We’ve spoken a lot in this blog about how intent data can help improve Sales and Marketing results. But as the saying goes: Seeing is believing. That’s why we’re so…


Time Management in Account Management – What Do You Do When Your Portfolio Doubles?

What to do when your account portfolio doubles?
Jesse Seilhan

Director of Accounts at Directive

Categories: Marketing, Sales

Most businesses aspire to grow — after all, growth means new clients, new employees, and new possibilities. But growth also brings its own set of challenges. For us at Directive,…


3 Tips to Getting Real Value From Intent Data

3 Important Tips to "Activate" Intent Data for B2B Sales and Marketing
Ari Soffer

Senior Content Manager, Leadspace

Having covering the basic definitions of intent data, together with its key uses and limitations for B2B Sales and Marketing, one thing should be clear by now: intent holds great…