Fresh off the release of The Forrester New Wave™: B2B Customer Data Platforms, Q2 2019, we talk to the report’s author – Steven Casey, Principal Analyst at Forrester Research – about how B2B teams are using customer data platforms to supercharge their marketing.
Topic discussed in the live-recorded webinar include:
– What challenges B2B marketers are struggling with today
– What customer data platforms (CDPs) are and why they’ve risen in popularity
– How B2B marketers are using CDPs today
– What we can expect in the future!