2023 The Emergence of The B2B Revenue Marketing Platform

Empowered by their understanding of the importance of embedded CDP capabilities, ABM platforms have rapidly acquired capabilities that allow B2B marketing organizations to shift their strategy to buying groups and the Forrester B2B Revenue Waterfall™.

The next most significant ABM platform evolution will be embedded native email capabilities. Even so, the largest ABM platforms are also leveraging their substantial funding to add a range of new innovative capabilities through internal development and M&A.

Get this complimentary Forrester report to learn the key trends enabling this evolution, understand how MAPs are adding advanced analytics and data management functionality to replicate key capabilities popularized by the insurgent ABM platforms and how the future of B2B marketing is evolving.