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“A shared definition among its leaders of how a company plans to grow is essential to ensuring revenue engine functions (sales, product, and marketing) are synchronized and working together toward corporate growth goals. The company’s growth strategies also should help guide revenue engine efforts and provide the justification for leaders to reject misaligned requests or initiatives”.

Leverage Predictive Fit, Persona and Intent models, along with your own engagement scoring, for true TAM-to-opportunity prioritization.

The Ultimate Guide to Driving Revenue with a B2B Customer Data Platform The pace of change is just one reason that B2B marketers have fallen behind in using their data. Organizational silos, limited budgets, shortage of time and lack of staff skills all contribute, as does a lack of alignment between Sales and Marketing. B2B […]