A CMO’s Guide To Marketing Technology
Martech Will Make Or Break Your Marketing Strategy
It’s no surprise that martech spending has bounced back quickly since the worst of the pandemic or that corporate executives are becoming increasingly knowledgeable about and supportive of martech. CMOs must recognize that they have the biggest stake in its success, and they should be actively involved in defining a vision for martech and its ongoing management to ensure that it lives up to its potential.
