2023 Gartner® Apply Customer Data Management Technologies to Create Better Customer Experiences
Gartner® report states that “Optimizing customer experiences (CXs) is a strategic effort for most organizations, especially in light of digital business transformation. Achieving a 360-degree view of the customer is a common objective to create a customer data foundation for CX. Only 14% of organizations responding to the 2021 Gartner Cross-Functional Customer Data Survey indicated they have achieved a unified view”
Source: Gartner, Apply Customer Data Management Technologies to Create Better Customer Experiences, By Melissa Davis, Penny Gillespie, Lizzy Foo Kune, Benjamin Bloom, 5 June 2023
Disclaimer: GARTNER is a registered trademark and service mark of Gartner, Inc. and/or its affiliates in the U.S. and internationally and is used herein with permission. All rights reserved.
Gartner® report states that “CX stakeholders know customer data helps deliver improved CX, but are often unsure which customer data management technologies to use.
Read this Gartner research article — to learn what to keep in mind when you are looking for CX tools and technologies for collecting, managing and analyzing customer data. You will also learn the must-have enterprise capabilities to optimize customer data and the tech.
Source: Gartner, Apply Customer Data Management Technologies to Create Better Customer Experiences, By Melissa Davis, Penny Gillespie, Lizzy Foo Kune, Benjamin Bloom, 5 June 2023
Disclaimer: GARTNER is a registered trademark and service mark of Gartner, Inc. and/or its affiliates in the U.S. and internationally and is used herein with permission. All rights reserved.
GARTNER is a registered trademark and service mark of Gartner, Inc. and/or its affiliates in the U.S. and internationally and is used here in with permission. All rights reserved.