Resources

Thoughts, tips and best practices for B2B Sales and Marketing.
  • Case Study: Dynamic Signal

    Dynamic Signal is the leading Employee Communication and Engagement Platform, connecting organizations with their most valued asset—their employees. Hundreds of companies across every business sector, including more than 30% of the Fortune 100, increase brand equity, reduce risk and grow their businesses using Dynamic Signal to securely deliver personalized, timely information to millions of employees

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  • Case Study: BloomReach

    BloomReach has created a new technology layer businesses can plug into to increase their products’ and services’ visibility on the Internet. Their core technology—the Web Relevance Engine—uses natural-language processing and machine-learning to algorithmically understand website content and visitors, matching it with demand and intent data from across the Web.

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  • Case Study: RingCentral

    RingCentral recognized they were missing out on many potentially valuable opportunities because leads weren’t being aligned to the right accounts with the right information. This, in turn meant sales and marketing activities weren’t aligned to be most effective and relevant to potential customers.

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  • The Future of Sales in 2025: A Gartner® Trend Insights Report

    As per Gartner, over the next five years, an exponential rise in digital interactions between buyers and suppliers will break traditional sales models. This special report prepares organizations to build adaptive sales models that engage the “everywhere customer,” support hyper automation and increase sellers’ digital skills.

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  • Revenue by Design – with Katie Linford (Principal Analyst – Forrester)

    Go-to-Market planning and execution is no longer just an art. It’s a science. Watch this webinar with Katie Linford of Forrester and Shane Pearson, VP, Product Marketing at Leadspace to learn how leading companies use B2B Customer Data Platforms (CDP) to take the guesswork out of sales and marketing planning & execution, and realize high

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  • What is a B2B CDP and What Does Leadspace Do?

    You’ve heard about Customer Data Platforms (CDPs) and how they promise to deliver more personalized and consistent customer experiences. But if you’re a B2B company, you need a B2B CDP. Leadspace is the leading Customer Data Platform for B2B. Join leading B2B companies who have worked with Leadspace to take back control of their marketing

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  • Leadspace Fact Sheet

    The Leadspace Buyer Data Platform is a comprehensive Customer Data Platform purpose-built for B2B, and is recognized as a leader by Forrester (Forrester New Wave: B2B Customer Data Platforms, Q2, 2019). Our platform unifies data from any source, whether 1st party (internal/proprietary) or 3rd party (external) — with embedded data from 30+ trusted sources built-in.

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  • Unified Data: Why It’s Important Right Now

    Fragmented data is an issue found in businesses across all industries. In fact, it may very well be something your organization is battling with right now. If you have multiple siloed platforms storing data about your customers, but lack transparency across departments, then this is likely the case. And it’s the reason why you need

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  • Sample B2B Segmentation Guide

    B2B segmentation can be a gold mine for marketers, but only if done properly. In this guide, we’ll cover the best data to use for segmenting your ABM campaigns. Learn more by downloading this guide…

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  • UCP Checklist

    Creating a unified customer profile is the key to developing B2B Marketing campaigns that are personalized and omnichannel. You can do this by achieving three goals: Unifying customer data f rom all internal systems Tracking customer activities across channels and devices Using the data to deliver personalized experiences

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  • ICP Template

    Developing your ideal customer profile is essential for a successful ABM marketing campaign, but that doesn’t mean it has to be a hard process. To build an ICP that truly reflects the “DNA” of your ideal customer, you’ll need much more granular data than what you have right now in your CRM or Marketing Automation.

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  • The 4-Step Scoring Program for ABM Success

    Scoring is an important tool for B2B Marketing and Sales. Whether you’re dealing with demand generation, marketing/sales ops, or any form of customer engagement—scoring helps personalize engagement by identifying and prioritizing your prospects, and understanding their business needs. As important as account and lead scoring are for “traditional” demand gen, they’re even more critical for

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  • Take Your Data to the Next Level: The Marketer’s Guide to Running a Comprehensive Data Test

    By now, most marketers recognize that data is one of their most important assets. But obtaining, managing and making sense of your customer data is also one of the greatest challenges facing B2B marketers today. There are so many data solutions out there, with different constellations of offerings, that it’s hard to know which work,

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  • The Ultimate Guide to Driving Revenue with a B2B Customer Data Platform

    The pace of change is just one reason that B2B marketers have fallen behind in using their data. Organizational silos, limited budgets, shortage of time and lack of staff skills all contribute, as does a lack of alignment between Sales and Marketing. B2B marketers in particular have also faced the paradoxical disadvantage of already having

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  • Leadspace SmartForms

    Improve conversions and get better quality leads by injecting the power of the Leadspace CDP into your web forms. You don’t have to choose between inbound lead quantity and quality. SmartForms validates and enriches every lead from your website forms, in real-time, so you can make your forms as short as possible and still get

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  • Leadspace for Marketing Automation

    All the data and intelligence you need to execute highly targeted, personalized marketing campaigns. A Marketing Automation Platform is critical for demand generation. But the sheer volume of data, often inaccurate or outdated, can hold you back. Leadspace for Marketing Automation helps you reach and exceed your Marketing goals, by activating Leadspace B2B Customer Data

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  • Leadspace for Salesforce

    Close bigger, better deals and shorten Sales cycles — without leaving your CRM Leadspace for Salesforce provides on-demand insights into who your ideal customers are, where they are located,when to reach out, and how to convert them. This means: More efficient and precise sales operations—from territory planning, to lead-to-account matching and lead routing, to mapping

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  • Master your Account Hierarchies, Master your Go-to-Market Efforts

    Solving the B2B Data Mess with Leadspace Account Mastering… Many companies deal with messy data that makes it hard for sales and marketing teams to do their jobs effectively. Even teams with the best tools often find the customer data available in their CRMs or MAPs isn’t much better than that found in the messy

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  • Leadspace B2B Customer Data Platform

    The Leadspace CDP is a comprehensive platform purpose-built for B2B, and recognized as a leader by Forrester (Forrester New Wave: B2B Customer Data Platforms, Q2, 2019). Our platform unifies data from any source, whether 1st-party (internal/proprietary) or3rd-party (external) — with embedded data from 30+ trusted sources built-in. The CDP applies AI to create unified profiles

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  • Get in Front of In-Market Buyers with with Intent Data Nurtures

    In this Webinar, Jim Hopkins (Marketing Director, Leadspace), talks about getting in front of in-market buyers with intent data nurtures, specifically data-driven tips and tricks based based on real world experiences from the front-lines.

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  • CDP: Is it Really Your Single Source of Truth for Sales and Marketing?

    This webinar explores many angles of the CDP ecosystem with unparalleled experts in this explosive field. From origin stories to the future of CDP as an industry, you won’t want to miss the esteemed presenters David and Amnon elaborate on just how powerful a tool the Customer Data Platform can be.

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  • AI-Power your GTM

    Learn how to The top B2B SaaS players in the world are doing things differently. Watch this 30-minute discussion on their best practices to understand how they:  Unleash pipeline with the most robust 3rd party data enrichment. Increase conversions with real-time data unification using 1st & 3rd party data and intent scores to accurately target audiences at

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  • Mergers & Acquisitions at a High Level: Why do Companies Perform Mergers & Acquisitions?

    M & A really is a viable growth strategy. The diversification of offerings is critical once you reach a certain stage of growth. Organic demand really only takes you so far. Tune in to the webinar below for a deep dive on M & A.

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