Category : Identity Resolution

  • Challenge the Static Quo – Overcoming Buyer Data Obstacles

    Leadspace Identity resolution

    As we discussed in the previous blog, the main obstacle with operationalizing buyer data is that it is static. It takes a lot of data to build the buyer profiles that our sales and marketing teams need to effectively hone-in on closeable business. Acquiring a variety of static data from multiple vendors means that we […]

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  • Leadspace: The CDP That’s Actually Ready to Use

    Leadspace Identity Resolution

    If you’re involved in enterprise-level B2B sales and marketing, you know that in order to compete, you’ll need a Customer Data Platform (CDP) to maintain the massive amount of buyer data that goes into data-driven decision making. If you’re still trying to decide which CDP is best for your company, you’re in luck, because Forrester […]

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  • Identity Resolution: The Cornerstone of Your B2B Data Strategy

    Leadspace Identity Resolution

    Identity resolution is the unsung hero in GTM ROI. Fundamental to any sales & marketing endeavor is knowing who that buyer is – and what role they play in any buying team. It’s the difference between flying blind and flying smart.  Whether or not you have a strong identity resolution framework is the main factor […]

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