Category : Go to Market

  • Revenue Radar™: Finding the Right Buyers with Engagement Scores

    audience engagement

    Throughout this Revenue Radar blog series, we’ve discussed how to use Leadspace predictive AI models to determine the companies within your Total Addressable Market (TAM) who need your product (highest Fit scores), which of those companies are actually ready to buy your product (Intent scores), and which buyer Personas are best for you to pursue […]

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  • Revenue Radar™: Finding the Right Company Using Intent Scoring Models

    Leadspace intent model, customer data platform

    Finding the right type of companies within your TAM that need your product is a huge step towards closeable business, but you still need to figure out which of those companies are actually ready to buy your product – this is where intent comes into play. We can determine intent by a company’s search activities. […]

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