Category : ABM

  • Look-Alike Modeling: The B2B Marketer’s Secret Weapon

    b2b customer data platform, Leadspace

    It’s 2020 — are you excited about building your next target accounts list?  Probably not.  It’s true you want to expand your current list of accounts, but you’re likely not looking forward to going through the slow, manual process of finding and handpicking who to target.  Unfortunately, this is the sad truth for too many B2B […]

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  • How to Use ICPs and Buyer Personas for Sophisticated Segmentation

    Animated people standing in the form of a peace symbol

    You created an ideal customer profile — what next? If you’re like most businesses, you’re using ICPs to develop your marketing campaigns.  The issue with this is that your data may be incomplete. Because of this, your campaigns are bound to struggle (or even fail).  Let’s take a look at what you can do to […]

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