Why B2B Needs a CDP

This content series, featuring Forrester Principal Analyst Steven Casey, will help you understand why and how you should evaluate a Customer Data Platform to address B2B-specific challenges.

Analyst question and answer session on today's hottest technology category

We talked with Forrester Principal Analyst Steven Casey (read his bio ») where we asked him about critical B2B sales and marketing challenges, and the best technology approaches to solve them. Check out the videos, download the PDF, share with your team, then contact Leadspace to see what the leading B2B CDP can do for you.

Videos:

Part 1: What are the biggest challenges
facing B2B Marketers today?

If you feel like you’re forever working on solving the problem of data quality, you’re not alone. Steve explains why the solution has seemed out of reach, and how this common enemy might have met its match in some emerging technology.

Part 2: What are Customer Data Platforms?

You’ve probably heard about CDPs, but wondered what’s behind the newest popular acronym. Steve explains what CDP is, what it actually does, and why you should care.

Part 3: What features should I look for
in a B2B CDP?

There are some specific features that go-to-market teams should add to their lists for a CDP — especially for B2B. In this part of the series, Steve outlines the 5 elements you should use to evaluate your CDP investment.

Part 4: What results or benefits
will I get from a B2B CDP?

When it comes down to it, any new technology investment need to deliver a return. Steve outlines the results and benefits he’s seen from B2B companies who have implemented a CDP, and why it can transform the customer lifecycle.

 

Downloadable PDF:
Why B2B Needs a CDP

Want more detail from Steve about B2B CDPs so you can share with your team, and use it to make a business case to leadership?

 

Download the PDF

Want to see what the
leading B2B CDP looks like?


ABOUT OUR FEATURED SPEAKER:
Steven Casey, Forrester Principal Analyst

Steve serves B2B marketing professionals. Thematically, his research focuses on the impact of consumer behavior and preferences on the B2B buying cycle and how B2B marketers need to adapt their strategies, tactics, and technologies to optimize engagement with this new “B2B consumer.” Steve covers account-based marketing (ABM) strategies and solutions, data providers and data management solutions (including customer data platforms [CDPs]), programmatic advertising, as well as emerging and enabling technologies such as artificial intelligence (AI), chatbots and virtual assistants, and virtual reality (VR) and augmented reality (AR).

 


 

Schedule a personalized demo today

THANKS FOR REACHING OUT!

One of our team will be in touch with you shortly.
We look forward to speaking with you!

THANKS FOR REACHING OUT!

One of our team will be in touch with you shortly.
We look forward to speaking with you!

Fill in your info below to get access to the webinar.

Thank you for submitting your info.
Enter the valid value
Enter the valid value
Enter the valid value
Enter the valid value
Enter the valid value

THANKS FOR REACHING OUT!

One of our team will be in touch with you shortly.
We look forward to speaking with you!

Fill out the form below to get access to this e-book.

Thank you for submitting your info.
Enter the valid value
Enter the valid value
Enter the valid value
Enter the valid value

THANKS FOR REACHING OUT!

One of our team will be in touch with you shortly.
We look forward to speaking with you!

THANKS FOR REACHING OUT!

One of our team will be in touch with you shortly.
We look forward to speaking with you!

THANKS FOR REACHING OUT!

One of our team will be in touch with you shortly.
We look forward to speaking with you!

Fill out the form below to get instant access to this guide.

Thank you for submitting your info.
Enter the valid value
Enter the valid value
Enter the valid value
Enter the valid value

THANKS FOR REACHING OUT!

One of our team will be in touch with you shortly.
We look forward to speaking with you!

Send us a file and we’ll show you all the magical things our CDP can do

THANKS FOR REACHING OUT!

One of our team will be in touch with you shortly.
We look forward to speaking with you!

We’d love to hear from you! Fill in the form below and we’ll get back to you as soon as possible - usually within one working day

kkkk

Do Not Sell My Personal Information