Why B2B Needs a CDP

Whether you’re trying to deliver the personalized experiences B2B buyers now expect, need to optimize your ABM programs by defining a more accurate ideal customer profile to find the best lookalike accounts and learn what they’re doing so you can prioritize your spend, or to even take advantage of all the AI-powered functionality showing up in your stack — data and insights are the fuel for modern marketing.

Shannon Copeland
Chief Operations Officer

“It significantly reduces the amount of data management work my team has to do every day. Previously we’d have to pull multiple lists from multiple different vendors for every single project, then dedupe, compare, verify, and so on. Now, we have a way to build our lists more effectively and efficiently, from a single source. It’s a huge change.”

// Parse the URL function getParameterByName(name) { name = name.replace(/[[]/, "\[").replace(/[]]/, "\]"); var regex = new RegExp("[\?&]" + name + "=([^&#]*)"), results = regex.exec(location.search); return results === null ? "" : decodeURIComponent(results[1].replace(/+/g, " ")); } // Give the URL parameters variable names var source = getParameterByName('utm_source'); var medium = getParameterByName('utm_medium'); var campaign = getParameterByName('utm_campaign'); // Put the variable names into the hidden fields in the form. document.getElementsByName("utm_source").value = source; document.getElementsByName("utm_medium").value = medium; document.getElementsByName("utm_campaign").value = campaign;