The Survival Guide To Sales & Marketing AI

Presented by Marge Breya, COO & CMO, Leadspace and Katie Linford, Principal Analyst, Forrester

The use of AI can be scary for marketers. And some sales professionals don’t trust the leads that marketing sends over from AI-driven lead programs. But AI can be used to manage and predict who will be your best customers, boosting marketing and sales efficiency and effectiveness while reducing costs. Join Katie Linford and Marge Breya as they demystify the AI black box. By attending, you will better understand who’s using these technologies, how they are using them successfully, and the pitfalls to look for.