B2B segmentation can be a gold mine for marketers, but only if done properly. This free guide from the data specialists at Leadspace covers the best data to use for segmenting your ABM campaigns.
OneLogin used Leadspace & Bombora to combine data, AI and intent signals to double email reply
Pandemics, economic crises, and other societal upheavals may come and go, but for B2B companies,
B2B marketers use both ideal customer profiles and buyer personas to bring focus to their marketing
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