Leadspace Is Included in Forrester’s 2025 B2B CDP Landscape

“In Forrester’s Marketing Survey, 2024, 82% of B2B marketing decision-makers agreed that buyers expect an experience that is personalized to their needs and preferences across sales and marketing.” – The Customer Data Platforms For B2B Landscape, Q2 2025.

Access the report to learn Discover why B2B CDPs are critical in today’s revenue engine and to understand the value revenue operation leaders can expect from a B2B customer data platform, top trends and future market dynamics in this space.

The Category is Real. The Need is Urgent.

We believe the report confirms what B2B teams have been experiencing firsthand: fragmented data, complex buying groups, and disconnected GTM systems are blocking growth.

B2B CDPs are now essential for:

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