Optimizing Sales Territories
Traditionally, determining sales territories is done by hand with
tedious math on spreadsheets – using a lot of guesswork and
assumptions about which accounts might be in a certain region
and how much they might be worth. Creating modern sales
territories today, however, can be done in five easy steps by
leveraging a customer data platform, account fit or lookalike
models and in-market buying or readiness signals. Helping sales
managers understand the best accounts, the right personas in
those accounts and the buying signals that are most important
increases the odds of territory planning turning into sales success.
Jon Jagelsky
Marketing Operations Manager
“With Leadspace we’re confident we’re targeting the right prospects with the right offerings, throughout the Sales funnel.”
