Design a Revenue Technology Stack That Aligns to Your Growth Strategies
“A shared definition among its leaders of how a company plans to grow is essential to ensuring revenue engine functions (sales, product, and marketing) are synchronized and working together toward corporate growth goals. The company’s growth strategies also should help guide revenue engine efforts and provide the justification for leaders to reject misaligned requests or initiatives”.
A CMO's Guide To Marketing Technology
It’s no surprise that martech spending has bounced back quickly since the worst of the pandemic or that corporate executives are becoming increasingly knowledgeable about and supportive of martech. CMOs must recognize that they have the biggest stake in its success, and they should […]
2022 Gartner® Market Guide for Customer Data Platforms
“Marketers’ frustration with disconnected customer data inspired a confusing spectrum of solutions from providers. Digital marketing leaders can use this guide to understand the customer data platform market before making further investments in managing customer data” Per Gartner® 2022 Gartner® Market Guide for Customer Data Platforms “Marketers’ frustration with disconnected customer data inspired a confusing […]
Forrester New Wave: B2B Standalone CDPs, Q4 2021
Leadspace is a leader – Forrester New Wave™: B2B Standalone CDPs, Q4 2021 Key Takeaways: Offers strong capabilities across a wide range of criteria: A key element of the Leadspace solution is its proprietary B2B graph, which leverages the company’s strength as a third-party data provider to optimize data integration, ID resolution, and profile enrichment. […]