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New Logo Land: Aligning Intent and Tech Install for New Business
In B2B sales and marketing, timing is everything – and relevance is your secret weapon. The best Go-to-Market (GTM) teams know that simply identifying companies in your Total Addressable Market (TAM) isn’t enough. To win new business, you need to know who’s in-market and why they’re a good fit. That’s where both intent data and […]
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Top 10 Questions About Intent Data From B2B Sales, Marketing and GTM
Understanding buyer intent is critical for B2B sales and marketing teams looking to engage prospects at the right time. Intent data provides real-time insights into which companies are actively researching solutions, allowing teams to prioritize high-value accounts, personalize outreach, and accelerate deal cycles. However, many businesses still have questions about how intent data works, the […]
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Winning B2B Markets with Metro-Intent Data
B2B Marketing and Sales leaders are constantly looking for the next innovative method to give them a competitive edge — particularly in driving revenue for their business. One such method that’s become increasingly popular is intent data. But, like many B2B crazes, many of the very people who could benefit most from intent data don’t […]
