Leadspace Blog
Thoughts, tips and best practices for B2B Sales and Marketing
Stu Schmidt
Doing More with Less: The New Marketing Mantra
What should B2B companies do to not only survive COIVD-19 but thrive? That's the million dollar question businesses both large and small are asking today, especially ...
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Leadspace Team
5 Tips for Cleaner Data in the New Year
Imagine spending months poring over data in your database. You're...
b2b demand generation
Leadspace Team
Is Your MarTech Stack Hindering Your B2B Growth?
What do most B2B marketers do when building their first...
Customer Data Platform
Amnon Mishor
Founder & CTO
How Does AI Impact Account-Based Marketing Strategy?
Did you know that this is the year it was predicted that...
ABM
Leadspace Team
Data Cleaning: A B2B Marketer’s End-of-Year Priority
The end of the year is almost upon us. How...
Best Practices
Jim Hopkins
Senior Director of Product Marketing
Simplify and Succeed: The Secret to Data Management
The bigger your martech stack, the better. Right? Not exactly....
ABM
Marketing
Technology
Amish Sheth
VP of Solution Engineering at Leadspace
Jim Hopkins
Senior Director of Product Marketing
Announcing General Availability of Innovative Segment Builder with Fall 2020 Product Release
The Fall 2020 Release from Leadspace gives all customers the...
News & Events
Leadspace Team
Why Account-Based Marketing Is More Important than Ever for B2B
The pandemic hasn't just changed our personal lives; it's also...
ABM
Stu Schmidt
How to Speed Your Sales Cycle with Data Management
How long does it take for your salespeople to close...
Sales
Jim Hopkins
Senior Director of Product Marketing
5 Components of a Unified Customer Profile
Your B2B customers now demand personalized interactions with your company....
Customer Data Platform
Leadspace Team
How Well Do You Know Your B2B Customer?
How well do you think you know (and understand) your...
Customer Data Platform
Leadspace Team
Top 3 Challenges of the Marketing Ops Director
The role of a marketing ops director may be relatively...
Marketing
Technology
Leadspace Team
Top 3 Challenges for the Director of Strategic Marketing
What makes a company successful has just as much to...
Marketing
Jim Hopkins
Senior Director of Product Marketing
Top 3 Challenges for the CMO
Every C-suite role comes with its share of challenges, and...
Marketing
Natalie Kolody
VP Strategic Accounts at Leadspace
Top 3 Challenges for Demand Gen Directors
Demand generation is more than just a catch-phrase; it's a...
b2b demand generation
Marketing
Leadspace Team
Leadspace Expands Capabilities of its Leading B2B CDP with Summer ‘20 Product Release
Newly announced features, data sources, and connectors reinforce Leadspace’s position...
News & Events
Product
Amish Sheth
VP of Solution Engineering at Leadspace
Your B2B Audience Is Segmented. Now What?
Congratulations! You completed the segments for your audience, but what...
ABM
Leadspace Team
Leadspace Makes the 2020 Inc. 5000 List with Leadership Position in the Fast Growing Customer Data Platform Market
Leadspace credits building the leading B2B CDP and customers like...
News & Events
Jim Hopkins
Senior Director of Product Marketing
Exploring Common Audience Segments for B2B Marketing
Personalizing marketing messages to specific B2B prospects and customers can...
Marketing
Jim Hopkins
Senior Director of Product Marketing
How to Build Customized B2B Marketing Segments
It's all about attracting, connecting with, and then converting your...
b2b demand generation
Jim Hopkins
Senior Director of Product Marketing
B2B Segmentation vs. B2C Segmentation: A Look at the Differences
What's the difference between marketing for a B2B company and...
b2b demand generation
Jim Hopkins
Senior Director of Product Marketing
Post-Pandemic B2B Marketing Truth: Context Is King
Operating a company through a pandemic has tried and tested...
Marketing
Jim Hopkins
Senior Director of Product Marketing
Understanding the New B2B Marketing Landscape
Is it a good idea to continue marketing your B2B...
b2b demand generation
Jim Hopkins
Senior Director of Product Marketing
Leadspace collaborates with Microsoft to bring its unified B2B data enrichment to Dynamics 365 Customer Insights
New features will help joint customers solve challenges of disconnected,...
News & Events
Amish Sheth
VP of Solution Engineering at Leadspace
Crisis Marketing Opportunity: Re-Thinking Your Ideal Customer Profiles
Trying to figure out how to maneuver your B2B company...
Customer Data Platform
Jennifer Barker
Sr. Account Executive at Leadspace
5 B2B Lead Generation Challenges and How to Solve Them
The world as we know it has shut down. Some...
Marketing
Rachel Balugo
Events Marketing Manager at Leadspace
From Trade Shows to Virtual Events: The Modern Marketer’s Journey
Event marketing is one of the go-to methods B2B companies...
Marketing
Technology
Jim Hopkins
Senior Director of Product Marketing
Leadspace Spring ‘20 Product Release Introduces Self-Serve Segment Builder
Leadspace is adding new features to its leading B2B customer...
News & Events
Product
Sasha Obukhovskaya
Sr. Director of Customer Success at Leadspace
How to Use Your CDP for B2B Customer Retention During Adversity
What should be the top priority of a B2B company...
Customer Data Platform
Jim Hopkins
Senior Director of Product Marketing
Road to Re-invention: How B2B Marketers Seize Opportunities from Crises
What's the role of a B2B marketer during an unforeseen...
Customer Data Platform
Stu Schmidt
Doing More with Less: The New Marketing Mantra
What should B2B companies do to not only survive COIVD-19 but...
Customer Data Platform
Jim Hopkins
Senior Director of Product Marketing
What Is Marketing Orchestration?
Comparing the customer experience to an orchestra is ingenious. Imagine...
Customer Data Platform
Marketing
Jim Hopkins
Senior Director of Product Marketing
How to Choose a Data Unification Platform
Data for businesses in 2020 is like gold was in...
Customer Data Platform
Jim Hopkins
Senior Director of Product Marketing
Top Data Unification Challenges and How to Solve Them
You invested heavily in your business systems so you could...
Customer Data Platform
Jim Hopkins
Senior Director of Product Marketing
3 Ways Data Unification Helps You Grow Your B2B Business
Big data is a big deal. This is why your...
Customer Data Platform
Jim Hopkins
Senior Director of Product Marketing
How to Combat the Effects of Coronavirus on Your B2B Marketing Pipeline
In an age of ultimate connectedness and transparency, we’ve seen...
Agile marketing
Artificial Intelligence
Best Practices
Business
Customer Data Platform
Intent Data
News & Events
Predictive
Scoring
Jim Hopkins
Senior Director of Product Marketing
Making the Business Case for Unified Data
Your business collects tons of data each day for two...
Customer Data Platform
Jim Hopkins
Senior Director of Product Marketing
Predictive Marketing: 4 Best Practices to Supercharge Your Next Campaign
Relying on your gut instinct, industry knowledge, and past success...
Marketing
Predictive
Jim Hopkins
Senior Director of Product Marketing
Ensure Personalized B2B Engagement with Enriched Data
Imagine being in a world without big data. You'd have...
Enrichment
Intent Data
Jim Hopkins
Senior Director of Product Marketing
B2B Predictive Scoring: What It Is and How to Use It
Is there such a thing as having too many customers?...
Predictive
Jim Hopkins
Senior Director of Product Marketing
Look-Alike Modeling: The B2B Marketer’s Secret Weapon
It's 2020 -- are you excited about building your next...
ABM
Artificial Intelligence
Customer Data Platform
Discovery
Marketing
Predictive
Scoring
Ari Soffer
Senior Content Manager
How to Use Intent Signals: 4 B2B Marketing Tips
What if there was a way your sales team could...
b2b demand generation
Marketing
Ari Soffer
Senior Content Manager
How to Zero In on Your Ideal Customer Profile
What's the best way to make your B2B company stand...
Customer Data Platform
customer profile
Ari Soffer
Senior Content Manager
How to Use ICPs and Buyer Personas for Sophisticated Segmentation
You created an ideal customer profile -- what next? If...
ABM
ICP
Ari Soffer
Senior Content Manager
Target Acquired: What to Do with Your ICP
You created an ideal customer profile for your B2B marketing campaign. Now,...
ABM
ICP
Ari Soffer
Senior Content Manager
Is Your Marketing Automation Platform Ready for a Customer-Obsessed Marketing Strategy?
Did you know that customer-obsessed B2B companies are 2x more...
Customer Data Platform
Jim Hopkins
Senior Director of Product Marketing
Leadspace Chalks Up Yet More Industry Recognition, While Doubling Customers in the Past Year
Leadspace, already recognized as B2B CDP and marketing data leader...
Uncategorized
Ari Soffer
Senior Content Manager
Brave New World: A Look Ahead at AI in Marketing
What's the number one resource marketers need to run a...
Artificial Intelligence
Customer Data Platform
Marketing
Ari Soffer
Senior Content Manager
What’s the Difference Between an ICP and a Buyer Persona?
Do you know what a buyer persona is? How about...
ABM
ICP
Ari Soffer
Senior Content Manager
Is Your B2B Business Ready for a CDP?
In the past, businesses struggled with collecting valuable data about...
Customer Data Platform
Ari Soffer
Senior Content Manager
B2B Data Trends for 2020: What’s on the Horizon This Year?
It's safe to say that data is the driving force...
Artificial Intelligence
Customer Data Platform
Jean-Marc Saint Laurent
Founder, Saint313
3 B2B Selling Trends That Will Change Everything in 2020 and Beyond
In his “Operation Manual for Spaceship Earth” written in the...
Marketing
Sales
Ari Soffer
Senior Content Manager
What’s the Difference Between a CDP and a CRM?
You need an efficient way to manage your customer data....
Customer Data Platform
Ari Soffer
Senior Content Manager
What Data.com’s Fate Reveals about the Importance of Data Enrichment
Once upon a time, there was a handy tool called...
Marketing
Ari Soffer
Senior Content Manager
Generating Leads and Beating the Competition — Q&A with Trish Bertuzzi
Trish Bertuzzi is the CEO of The Bridge Group, which helps...
Marketing
Ari Soffer
Senior Content Manager
Evolve or Die: The Story of Data.com
In 2005, the term "Big Data" became mainstream, and everyone...
Marketing
Ari Soffer
Senior Content Manager
Looking for a Data.com Alternative? Here’s How to Choose
Now that Data.com is shutting down, what are you going...
Marketing
Jim Hopkins
Senior Director of Product Marketing
How to Become More Data-Driven at This Year’s Dreamforce & OpsStars
As if you needed more to be thankful for... This...
News & Events
Ari Soffer
Senior Content Manager
How Do They Do It? Leadspace Customers Keep Winning Big
It’s a busy time of year, with the holidays right...
Marketing
News & Events
Ari Soffer
Senior Content Manager
Accelerate Lead Routing with the Right Customer Data Platform
In business, what's more important than driving leads to your...
Marketing
Ari Soffer
Senior Content Manager
How to Use Gated Content Strategically
Your content marketing strategy is helping to boost traffic to...
Marketing
Ari Soffer
Senior Content Manager
Make It Personal: Using Data for Content Personalization
We’ve all been victims of personalization. You receive an email...
Marketing
Ari Soffer
Senior Content Manager
Understanding Buyer Personas: The Production Manager and Product Manager
If your business-to-business (B2B) enterprise sells to manufacturers, your offering...
buyer insight
Ari Soffer
Senior Content Manager
Top Predictive Marketing Strategies for B2B
Predictive marketing is a simple concept to grasp. Imagine if...
Marketing
Ari Soffer
Senior Content Manager
4 Ways Marketers Will Use AI in 2019
With the rapid growth of machine learning technology over recent...
Artificial Intelligence
Ari Soffer
Senior Content Manager
Customer Experience in B2B Marketing: How to Stand Out from the Crowd
Suppose you're a B2B company targeting business owners, leaders, and...
Marketing
Ari Soffer
Senior Content Manager
Quality over Quantity: The Importance of Maintaining High-Quality Data
When hearing about the power of big data, many businesses...
Customer Data Platform
Ari Soffer
Senior Content Manager
Expert Interview Series: Mike Moran of Biznology on How to Excel at Digital Marketing for B2B Businesses
Mike Moran is the co-author of the book on Content...
Marketing
Ari Soffer
Senior Content Manager
Ari Soffer
Senior Content Manager
6 Tips to Make Your Marketing Viral
Every marketer dreams of launching a viral marketing campaign. After...
Marketing
Ari Soffer
Senior Content Manager
Expert Interview Series: Sam McFarland of Astronomer.io on Data Engineering
Sam McFarland is Head of Product for Astronomer, a data...
Marketing
Ari Soffer
Senior Content Manager
Marketing Automation Case Studies of Big Business Success
By now, you've likely heard a lot about marketing automation...
Marketing
Ari Soffer
Senior Content Manager
What is 1:1 Engagement Marketing and How Can It Improve Your Lead Generation Results?
One of the most interesting trends in marketing is engagement...
Marketing
Ari Soffer
Senior Content Manager
5 Signs the Digital Marketing Revolution is Still Going Strong
When Scott Brinker released his annual “Marketing Technology Landscape Supergraphic”...
Marketing
Ari Soffer
Senior Content Manager
What’s The One “Unscalable” Secret Every Startup CEO Needs to Know?
What's the most important piece of advice every CEO needs...
Marketing
Ari Soffer
Senior Content Manager
5 Ways to Handle Customer and Market Segmentation Like a Pro (+ Free Webinar)
Marketers who use market segmentation are seeing a 760 percent...
Marketing
Ari Soffer
Senior Content Manager
Ideal Customer Profiles and ABM: A Match Made in Marketing Heaven
It’s no secret that account based marketing is one of...
ABM
Ari Soffer
Senior Content Manager
5 Ways Your Marketing Database Software Can Save You Money
Most companies have tunnel vision when it comes to purchasing...
Marketing
Ari Soffer
Senior Content Manager
Use Marketing Automation to Improve Customer Retention
Roughly 70 percent of businesses report that it's easier and...
Marketing
Ari Soffer
Senior Content Manager
4 Tips for a Successful Inbound Marketing Strategy (+ Webinar)
Whereas outbound marketing focuses on cold calling and making outbound...
Marketing
Ari Soffer
Senior Content Manager
Expert Interview Series: Michael Li of the Data Incubator on Expanding Data Science Training
Michael Li is founder and CEO of The Data Incubator, ...
Technology
Sherrod Patching
VP of Customer Success at Leadspace.
Leadspace Customers Stand Out at Demand Gen Report Innovator Awards
The B2B awards season is a great opportunity to learn...
News & Events
Ari Soffer
Senior Content Manager
Top Use Cases for Your Marketing Data (+ Free Webinar)
Marketing data is of prime importance to marketing teams in...
Marketing
Ari Soffer
Senior Content Manager
6 High-Converting Landing Pages that Might Surprise You
Creating high-converting landing pages for B2B products requires careful understanding...
Marketing
Ari Soffer
Senior Content Manager
Getting Started with Lead Segmentation in B2B Marketing (+ Free Webinar)
In the age of big data, marketers who have a...
Marketing
Doug Bewsher
CEO
Clear Signs of B2B CDP Market Maturing, with Weaker Players Radius and Mintigo Exiting
There has been a lot of evidence in the last...
Artificial Intelligence
Business
Customer Data Platform
Marketing
News & Events
Predictive
Scoring
Ari Soffer
Senior Content Manager
Gathering Competitive Intelligence to Develop Business Strategies
The majority of businesses limit their data gathering and subsequent...
Marketing
Ari Soffer
Senior Content Manager
Understanding Buyer Personas: The Business Owner, CEO, and High-Level Executive
A strong understanding of your buyer personas is essential to...
Marketing
Ari Soffer
Senior Content Manager
Managing Customers with a Database Management System
Managing customers can be a complicated and tiresome business practice,...
Customer Data Platform
Ari Soffer
Senior Content Manager
The Step-By-Step Guide to Stellar Marketing Campaigns
Marketing campaigns are always evolving. Each year, as the tools...
Marketing
Ari Soffer
Senior Content Manager
5 Essential Components to B2B Demand Generation Strategies
Businesses are always on the hunt for new ways to...
Marketing
Ari Soffer
Senior Content Manager
How Big Data Can Be Used in Sales and Marketing
One of the most advantageous aspects of digital marketing is...
Marketing
Ari Soffer
Senior Content Manager
How Often Should You Clean Your Data? A Beginner’s Guide to Data Cleansing
Big data is on the minds of a lot of...
Marketing
Ari Soffer
Senior Content Manager
A Step-By-Step Guide to Nurture Campaigns
Lead generation has long been the bread and butter of...
Marketing
Ari Soffer
Senior Content Manager
Why Is Data Management So Important for Your Company?
Many companies don't realize just how important their data is....
Customer Data Platform
Ari Soffer
Senior Content Manager
What Is a Lead? What Is a Prospect?
As marketing rapidly evolves with marketing automation and predictive lead...
Best Practices
Marketing
Ari Soffer
Senior Content Manager
Which Demand Generation Strategies Work Best for B2B Marketers?
Today’s demand generation marketers are constantly on the hunt for...
Marketing
Ari Soffer
Senior Content Manager
6 Tips to Simplify Data Collection and Management
As businesses seek to implement an efficient strategy for leveraging...
Marketing
Technology
Ari Soffer
Senior Content Manager
7 Ways to Reduce Marketing Costs, While Increasing Leads
Marketing is the most important aspect of business management, and...
Marketing
Ari Soffer
Senior Content Manager
Efficiency and Effectiveness: The Perfect Marketing Mix
People often look at marketing efficiency and effectiveness as two...
Marketing
Ari Soffer
Senior Content Manager
The Three Essential Elements of Good Data Management
Since the rise of big data marketing in 2005, B2B...
Marketing
Ari Soffer
Senior Content Manager
5 Ways to Make Your Content Speak to a Business Audience
You want your content to make an impression. You want...
Marketing
Ari Soffer
Senior Content Manager
Top-Down and Bottom-Up Sales: Which One Works Best Now?
For years, salespeople were told to pursue a top-down sales...
Sales
Ari Soffer
Senior Content Manager
How Big Data Is Changing the Face of Marketing Segmentation
Market segmentation is not an exact science. Most B2B marketers...
Marketing
Ari Soffer
Senior Content Manager
The Top Industries That Are Leveraging Marketing Automation Software
More businesses are becoming aware of the benefits that marketing...
Marketing
Ari Soffer
Senior Content Manager
7 Enterprise-Level Account-Based Marketing Best Practices
With all the buzz around “personalization 2.0” and customer experience,...
ABM
Marketing
Ari Soffer
Senior Content Manager
Ari Soffer
Senior Content Manager
ABM Experts’ Top 10 Tips for Successful Digital Advertising
How far we've come... Until recently, effective digital advertising was...
ABM
Ari Soffer
Senior Content Manager
Marketing Technology Landscape: What’s the Fastest Growing Martech Today?
Can you name the industry that's grown by nearly 470%...
Technology
Ari Soffer
Senior Content Manager
5 Essential Database Marketing Strategies You Need Now
Your marketing team's effectiveness is intrinsically tied to the quality...
Marketing
Technology
Ari Soffer
Senior Content Manager
5 Killer Marketing Tips to Win Over Customers
Very few businesses experience steady profits. In fact, for the...
Marketing
Technology
Ari Soffer
Senior Content Manager
Mixed Media Content: The Secret Spice of Your Marketing Campaign
There is no doubt that creating high-value content is easier...
Marketing
Ari Soffer
Senior Content Manager
7 Components of Effective Marketing Campaigns
How is marketing effectiveness measured within individual marketing campaigns? A...
Marketing
Technology
Ari Soffer
Senior Content Manager
5 Companies Using Big Data Management to Fuel Their Marketing
Businesses are becoming increasingly metrics-focused, relying on big data to...
Marketing
Technology
Ari Soffer
Senior Content Manager
6 Ways to Make Your Data Analysis More Reliable
In recent years, big data has exploded, and big data...
Marketing
Doug Bewsher
CEO
Why Reachforce and Leadspace Coming Together Will Change How Companies Think About Customer Data Platforms in B2B
Last month, we announced the acquisition of Reachforce by Leadspace,...
News & Events
Ari Soffer
Senior Content Manager
5 Ways to Stay Competitive in the Marketplace (+Free Webinar)
There was a time in America where starting a business...
Marketing
Ari Soffer
Senior Content Manager
What Is Big Data’s Relationship to the Cloud?
Big data is widely utilized by businesses and nonprofits alike,...
Customer Data Platform
Marketing
Ari Soffer
Senior Content Manager
What Is Lead Nurturing and Why Is It Important?
With the buzzword "lead generation" always being thrown around, many...
Marketing
Ari Soffer
Senior Content Manager
7 Best Practices for Effective Data Management in 2019
As digital marketing evolves, data management is becoming the backbone...
Customer Data Platform
Marketing
Ari Soffer
Senior Content Manager
6 Cutting-Edge Marketing Strategies to Fuel Leads
Marketing is a fine science, and devising a marketing strategy...
Marketing
Ari Soffer
Senior Content Manager
Why are SIC and NAICS Codes Important to Marketing?
Ever savvy marketer knows that “Industry” is a very common...
Marketing
Ari Soffer
Senior Content Manager
Marketing Effectiveness: What It Is and 4 Ways to Measure It
Marketing effectiveness is measured by how well a company’s marketing...
Marketing
Ari Soffer
Senior Content Manager
8 Use Cases for Enriched Data
Data enrichment plays a central role in today’s fast-paced, data-driven...
Marketing
Ari Soffer
Senior Content Manager
7+ Firmographics You Need to Be Tracking for Your Big Data Marketing Strategy
B2B marketers face challenges in creating their customer profiles because,...
Marketing
Ari Soffer
Senior Content Manager
Distinguishing Sales Roles: What These Job Titles Mean
As I began my career in the corporate world, I...
Best Practices
Sales
Ari Soffer
Senior Content Manager
5 Predictive Modeling Techniques for Better Marketing in 2019
Predictive modeling techniques have become the ultimate tool in a...
Predictive
Ari Soffer
Senior Content Manager
Best Marketing Podcasts, Reviewed for 2019
The world of marketing is always changing and evolving, so...
Marketing
Doug Bewsher
CEO
As B2B Customer Data Platforms Come of Age, an Exciting Opportunity for Marketers Everywhere
Earlier this year, I predicted that 2019 would be the...
Customer Data Platform
Marketing
Ari Soffer
Senior Content Manager
5 Ways to Use Predictive Tools to Support Sales
In the days before predictive technology, the relationship between sales...
Predictive
Ari Soffer
Senior Content Manager
8 Use Cases for Predictive Technology in Marketing in 2019
Predictive technology serves a critical function in every step of...
Predictive
Ari Soffer
Senior Content Manager
The 5 Most Popular Methods of Segmentation for B2B
Customer segmentation is powerful because it allows marketers to draw...
Marketing
Ari Soffer
Senior Content Manager
4 Examples of Integrated Marketing Done Right
The purpose of integrated marketing is to provide consumers with...
Marketing
Doug Bewsher
CEO
Digital Advertising: Now B2B Marketers Can do it Just as Well as B2C
Whether in B2B or B2C, in today’s digital world “personalization”...
Marketing
News & Events
Anna Shusterman
Director of Demand Generation, Leadspace
This Trade Show Season, These B2B Marketing Leaders Will Teach You How to Rock-it!
The events season is well and truly under way, and...
News & Events
Ari Soffer
Senior Content Manager
Sales and Marketing Ops: The Key to Alignment in a Data-Obsessed World
Aligning Sales and Marketing has always been a major challenge...
Marketing
Sales
Ari Soffer
Senior Content Manager
What’s the Secret Formula for a Winning Outbound Strategy?
By now, most B2B businesses appreciate the importance of taking...
Intent Data
Marketing
Sales
Scoring
Doug Bewsher
CEO
2019: The Year of The B2B Customer Data Platform
2018 was a transformative year for B2B Sales and Marketing,...
Marketing
News & Events
Ari Soffer
Senior Content Manager
5 Reasons B2B Marketing and Sales Need a Customer Data Platform
B2B data requirements are complex, particularly for Marketing and Sales....
Marketing
Technology
Ari Soffer
Senior Content Manager
Hard Data Point And Shoot: Targeting Customers With AI Accuracy
This article first appeared on MarTechSeries. Here are just a...
Marketing
Ari Soffer
Senior Content Manager
What’s the Secret to Leading a Successful Startup? And What Can B2B Marketers Learn from the NSA?
What's the one thing marketers all want -- whether they're...
Marketing
Shaleen Shah
SEO wizard at Directive Consulting.
6 B2B Content Marketing Pitfalls to Avoid in 2019
2019 is upon us -- so if you haven’t planned...
Best Practices
Marketing
Ari Soffer
Senior Content Manager
Everything You Need to Know about the 2018 Marketing Technology Landscape
It’s that time of year again. Scott Brinker, the VP...
Marketing
Technology
Ari Soffer
Senior Content Manager
Seeing is Believing: How Our Customers Use Intent Data and AI to Achieve Amazing Results
We’ve spoken a lot in this blog about how intent...
Intent Data
Marketing
Sales
Ari Soffer
Senior Content Manager
Watch: How AI is Transforming B2B Businesses
The marketing industry has undergone a remarkable transformation over the...
Artificial Intelligence
Marketing
News & Events
Technology
Ted West
Head of Alliances & Business Development at Leadspace
Leadspace Joins Marketo’s Premier Accelerate Partner Program To Enable Customer Engagement at Scale
- Partnership builds on understanding that people and companies don’t...
Marketing
News & Events
Jesse Seilhan
Director of Accounts at Directive
Time Management in Account Management – What Do You Do When Your Portfolio Doubles?
Most businesses aspire to grow -- after all, growth means...
Marketing
Sales
Doug Bewsher
CEO
Leadspace Listed as a “Leader” in The Forrester Wave™: B2B Marketing Data Providers, Q3 2018 Report
At Leadspace, we have always firmly believed that marketers and...
News & Events
James Scott
CEO of EssaySupply
4 Content Rules to Make Cross Channel Marketing More Agile
Any device; every channel. That’s the strategy behind cross channel...
Best Practices
Marketing
Ari Soffer
Senior Content Manager
3 Tips to Getting Real Value From Intent Data
Having covering the basic definitions of intent data, together with...
Best Practices
Marketing
Sales
Technology
Shaleen Shah
SEO wizard at Directive Consulting.
How to Get The Most Out of Your Marketing Content: Make it Snack-Sized
If you’re not creating at multiple marketing outreach activities with...
Marketing
Doug Bewsher
CEO
Ari Soffer
Senior Content Manager
Leadspace Proud to be Shortlisted as 2018 SaaS Awards Finalist
We are excited to announce that Leadspace is a finalist...
News & Events
Ari Soffer
Senior Content Manager
Cut The Hype: When Intent Data Shines — And When it Doesn’t
In a previous post, we covered some of the use...
Marketing
Sales
Technology
Ari Soffer
Senior Content Manager
3 Reasons You Should Consider Direct Mail Marketing
In an age of digital marketing, big data, Artificial Intelligence...
Best Practices
Marketing
Ari Soffer
Senior Content Manager
Timing is Everything: 6 Ways Intent Data Can Help B2B Sales And Marketing
Intent data is arguably the newest and hottest B2B buzzword...
Marketing
Sales
Technology
Alicia McCarty
Director of Marketing at Leadspace
Not Just for the Data Scientists: The Need to Expand Data Access Across the Organization
Article originally published in Analytics Insight. Artificial Intelligence (AI) is...
Best Practices
Business
Marketing
Sales
Ari Soffer
Senior Content Manager
3 Simple, Effective Email Marketing Tips to Boost Demand Gen
Marketers often focus so much on lead generation that they...
Best Practices
Marketing
Ari Soffer
Senior Content Manager
3 Ways Social Media Has Changed for Marketers – And 4 Ways it Hasn’t
Social media is an important channel for companies to stake...
Best Practices
Marketing
Alicia McCarty
Director of Marketing at Leadspace
How to Find and Track Your Real Customers
Article originally published in Destination CRM, reposted here with permission....
Marketing
Predictive
Sales
Scoring
Ari Soffer
Senior Content Manager
There’s Only One Way for “Predictive” MarTech to Live up to its Promise…
Who wouldn't like to know the future? When the predictive...
Marketing
Predictive
Technology
Quinn Fulk
Sales Development Manager at Leadspace
Should Your SDRs be Reporting to Sales or Marketing?
At most organizations the Sales Development function has always rolled...
Best Practices
Marketing
Sales
Ari Soffer
Senior Content Manager
When “Personalization” Becomes Bad Marketing
Have you ever been called the wrong name? Not even...
Marketing
Ari Soffer
Senior Content Manager
7 Steps to Successful ABM Execution
No one really needs to convince you that account-based marketing...
Marketing
Ari Soffer
Senior Content Manager
A Single Source of Truth? Here’s Proof it Can be Done
The quest for a "single source of truth" for Marketing...
Enrichment
Marketing
Sales
Casey Howe
VP Sales at Leadspace.
Leadspace Joins DemandGen Alliance, Connecting B2B Marketers With the Technology That’s Right for Them
Last week, our partners at DemandGen announced the formation of...
Marketing
News & Events
Technology
Garrett Mehrguth
CEO of Directive Consulting and founder of Freshly Salted
10 Winning B2B Lead Generation Strategies for 2018 — And Beyond
While many B2B marketing strategies have changed over the years,...
Marketing
Tara Shirakh
Marketing Coordinator at Leadspace
The 3 Secrets to Great ROI With Account-Based Marketing
More and more B2B companies are adopting account-based marketing (ABM)...
News & Events
Ari Soffer
Senior Content Manager
3 Great Reasons to Join Leadspace at B2B Marketing Exchange 2018
B2B Marketing Exchange is nearly here -- a perfect opportunity...
News & Events
Ari Soffer
Senior Content Manager
Introducing: The B2B Marketer’s Guide to Artificial Intelligence
Just as one marketing buzzwords seems to be fading into...
Artificial Intelligence
Marketing
Technology
Ari Soffer
Senior Content Manager
5 Steps to Creating Powerful Case Studies
Case studies are among the most high-impact pieces of content...
Best Practices
Marketing
Johnathan Dane
Founder at KlientBoost
10 Reasons You Don’t Know Where Your Most Profitable Customers Are Coming From
Not all customers are created equal when profitability is considered....
Best Practices
Marketing
Ari Soffer
Senior Content Manager
Why You Don’t Really Need to Break Down Your Data Silos
Data Silos have become the “s-word” of B2B marketing for...
Artificial Intelligence
Marketing
Technology
Ari Soffer
Senior Content Manager
5 Top Tips for Getting Guest-Published
Content marketing just keeps getting harder. The more content out...
Best Practices
Marketing
Ari Soffer
Senior Content Manager
5 New Year’s Resolutions B2B Marketers Should Stick to in 2018
With the holiday season well and truly over, in the...
Marketing
Doug Bewsher
CEO
3 Crucial Steps to Building a Winning Marketing Stack in 2018
This article was originally published on MarketingProfs, and is republished...
Best Practices
Technology
Noam Horenczyk
Solution Architect, Analytics at Leadspace.
“The Bridge of Context” Between Data Science and Marketing/Sales
I'm not a data scientist, and I'm not a marketing...
Best Practices
Marketing
Predictive
Sales
Scoring
Doug Bewsher
CEO
Leadspace Announces $21 Million Series C Funding Round to Fuel Further AI Innovation
Today is an exciting day for Leadspace. Today we announce...
News & Events
Natalie Kolody
VP Strategic Accounts at Leadspace
How The Toughest Deals Can Make You a Better Salesperson – Even The Ones You Don’t Win
As we enter the holiday season, it's easy to get...
Sales
Ari Soffer
Senior Content Manager
What This Hilarious AI Experiment Can Teach B2B Marketers About Their MarTech
There are two common debates you'll hear over Artificial Intelligence...
Artificial Intelligence
Ari Soffer
Senior Content Manager
3 Simple Ways to Get The Most Out of Your Marketing Technology
Wouldn't it be great to have a robot butler? Until...
Artificial Intelligence
Marketing
Technology
Ari Soffer
Senior Content Manager
Myth Busted: B2B Buyers Aren’t “Rational” — But They Should Be
One of the received wisdoms in marketing is that B2B...
Marketing
News & Events
Technology
Ari Soffer
Senior Content Manager
Infographic: How to Build a Solid MarTech Stack
Why do only 12% of B2B marketers see significant value...
Marketing
News & Events
Technology
Amnon Mishor
Founder & CTO
AI for Marketing: What the Future Holds
This article was originally posted on MarTech Advisor. Artificial Intelligence...
Artificial Intelligence
Marketing
James Scott
CEO of EssaySupply
DRAFT — Deep Learning for Account-Based Marketing: Introducing Leadspace Look-alike Modeling
Leadspace continues to innovate by applying Deep Learning to help...
Artificial Intelligence
Marketing
Technology
Ari Soffer
Senior Content Manager
How to Automate The Most Tedious Aspect of ABM
Account-based marketing (ABM) has proven its mettle over the past...
Artificial Intelligence
Marketing
Ari Soffer
Senior Content Manager
Why NOT to be a Data-Driven Marketer
This article was originally posted on the Marketo Blog, and...
Artificial Intelligence
Marketing
Ari Soffer
Senior Content Manager
4 Ways Lead-to-Account Matching is Crucial for Account-Based Marketing
Account-based marketing (ABM) is fast replacing traditional lead-based demand generation...
Best Practices
Marketing
Sales
Travis Kaufman
VP Product and Partnerships at Leadspace
5 Signs Your Marketing Database is Keeping You From Reaching Your Best Customers
This article was originally published on MarTech Advisor. Big Data overload...
Marketing
Travis Kaufman
VP Product and Partnerships at Leadspace
Good News for Microsoft Dynamics Customers: New Integration Brings Winning Combo of AI, Big Data
It's always exciting to announce a new partnership, and Leadspace's...
Marketing
News & Events
Sales
Alicia McCarty
Director of Marketing at Leadspace
How the Rise of Data is Propelling ABM Success
This article was originally guest-posted on the Marketo Blog, and...
Marketing
Ari Soffer
Senior Content Manager
3 Important Takeaways from The State of Account-Based Marketing Report
There are lots of interesting takeaways from Marketo's recently-published The...
Marketing
News & Events
Ari Soffer
Senior Content Manager
Your Free Ticket (Literally) to The Marketing Nation Roadshow
Hot on the heels of The State of Account Based Marketing...
News & Events
Ari Soffer
Senior Content Manager
How to Get the Most Out of Your Marketing Analytics? One Word: Focus
What do B2B marketing and counterterrorism have in common? Overall, not...
Artificial Intelligence
Marketing
Technology
Doug Bewsher
CEO
Forrester Reports Highlight Leadspace’s Pioneering Marriage of Data, Predictive Intelligence
In today’s data-driven economy, B2B marketers find themselves in a...
News & Events
Technology
Ari Soffer
Senior Content Manager
5 Things B2B Marketers Should Learn from B2C Marketing
This article was originally guest-posted on the Oracle Modern Marketing...
Marketing
Ari Soffer
Senior Content Manager
The 4 Steps to Marketing Data Hygiene in an Era of Big Data
B2B marketers love shiny things, which is why we're such...
Enrichment
Marketing
Jennifer Barker
Sr. Account Executive at Leadspace
How to Launch a Successful Outbound Marketing Strategy With ABM
Leadspace recently co-sponsored an ABM Happy Hour in Denver together...
Best Practices
News & Events
Ari Soffer
Senior Content Manager
How Spotting the Hidden Trends in Your Database Can Make You a Better Marketer
B2B marketers are in a constant struggle to refine and...
Artificial Intelligence
Best Practices
Predictive
Ari Soffer
Senior Content Manager
Why US Employment Trends Should Have You Worried about Your Marketing Database
A recent Fast Company article on the State of the...
Enrichment
Marketing
News & Events
Alicia McCarty
Director of Marketing at Leadspace
3 Ways Artificial Intelligence is Helping Demand Gen Marketers Right Now
This article is the third in a series of Leadspace...
Artificial Intelligence
Marketing
Technology
Noam Horenczyk
Solution Architect, Analytics at Leadspace.
What’s the Difference Between Persona Scoring and Predictive Scoring?
In the age of big data, B2B marketing and sales...
Best Practices
Marketing
Predictive
Sales
Scoring
Ari Soffer
Senior Content Manager
3 Reasons Why B2B Businesses Are Failing to Take Advantage of AI (And How To Be Different)
This article is the 2nd in a series of Leadspace blogs...
Artificial Intelligence
Marketing
Technology
Ari Soffer
Senior Content Manager
5 Proven Ways to Stay Productive at Work During the Summer Slump
Summer is fast approaching (well, technically it's already here), which...
Marketing
Ari Soffer
Senior Content Manager
3 Reasons Why B2B Marketers Are Getting Excited About AI
This article was originally published on the Marketo Blog, and...
Artificial Intelligence
Marketing
Technology
Ari Soffer
Senior Content Manager
SiriusDecisions Demand Unit Waterfall: Why B2B Marketers Should Take Note
What comes to mind when you think of waterfalls? Tropical...
Best Practices
Marketing
News & Events
Ari Soffer
Senior Content Manager
How Marketo Unleashed Their Demand Gen Potential
As one of the world’s leading marketing software companies, Marketo’s...
Marketing
Technology
Ari Soffer
Senior Content Manager
How To See Through Your Sea Of Data — And Find Your Ideal Customers
Among the most perplexing challenges facing demand gen marketers --...
Marketing
Technology
Ari Soffer
Senior Content Manager
5 Ways Your Sales Funnel Will Suffer If You Don’t Know Your Audiences
Knowing your target audience and understanding what speaks to them...
Marketing
Ari Soffer
Senior Content Manager
Account-Based Marketing: The Awkward Question Nobody’s Asking
In 2017, the hype-that-wouldn't-go-away finally appears to be giving way...
Marketing
Ari Soffer
Senior Content Manager
Watch: You Don’t Need a Million-Dollar Marketing Budget to Succeed at Demand Gen
It’s incredible to think, but many of the most successful...
Marketing
News & Events
Noam Horenczyk
Solution Architect, Analytics at Leadspace.
5 Crucial Considerations When Choosing a B2B Predictive Scoring Vendor
Predictive scoring is a highly effective way to focus and...
Marketing
Predictive
Scoring
Alicia McCarty
Director of Marketing at Leadspace
Microsoft, Marketo and Facebook’s 5 Tips for Focused, Effective Marketing
What's the difference between a winning demand generation strategy, and...
Marketing
News & Events
Doug Bewsher
CEO
Microsoft and DXC Win Big at Marketo and SiriusDecisions — What’s Their Secret?
Events season is well and truly underway for B2B marketers....
Marketing
News & Events
Sherrod Patching
VP of Customer Success at Leadspace.
3 Essential Tips for Effective Territory Management
Careful territory planning is crucial to any business's success. If you...
Best Practices
Discovery
Sales
Ari Soffer
Senior Content Manager
Infographic: The Key Challenges and Benefits of B2B Martech Today
What's the greatest frustration B2B marketers face with their marketing technologies?...
Marketing
News & Events
Technology
Ari Soffer
Senior Content Manager
How ‘Big Data’ Left B2B Marketers Behind
Less than two decades ago, marketers were sure that the...
Marketing
Technology
Ari Soffer
Senior Content Manager
The 4 Things Standing Between You and Your Best Customers
B2B marketers all share the same basic goals: consistently generating...
Marketing
Technology
Ari Soffer
Senior Content Manager
Audience Management Platform: The Next Evolution in B2B Martech?
For years, B2C marketers have had an edge over their...
Marketing
Technology
Ari Soffer
Senior Content Manager
5 Simple Tips to Avoid Wasting Your Work Day
It was an unseasonably warm, sunny day. I’d completed and...
Best Practices
Marketing
Ari Soffer
Senior Content Manager
Review: A Definitive Guide to ABM — That’s Actually Pretty Definitive!
2017 is a pivotal year for account-based marketing, as ABM...
Marketing
News & Events
Sterling Meyer
Customer Success Manager at Leadspace.
Marketing Ops: How to Prepare for an Email Nurturing Campaign
This is the latest installment of our Leadspace Best Practices...
Best Practices
Marketing
Pat Ma
Sr. Product Marketing Manager at Leadspace.
Ari Soffer
Senior Content Manager
How Demand Gen Marketers Keep Shooting Themselves in the Foot (and What To Do about It)
Hands up if the following scenario sounds familiar to you:...
Marketing
Sales
Technology
Natalie Kolody
VP Strategic Accounts at Leadspace
B2B Marketers: Beware of Data Hoarding!
There is a common misperception that when it comes to...
Best Practices
Marketing
Sales
Ari Soffer
Senior Content Manager
Why Marketers Make The Best CEOs
Leadspace's CEO Doug Bewsher has had a remarkable career --...
Business
Marketing
Ari Soffer
Senior Content Manager
How To Get Sales To Love Marketing: It’s All About The Data
We B2B marketers are a simple breed. We don’t ask...
Marketing
Sales
Volney Spalding
Sales Operations Expert at SalesOpsCentral.
Your Best Contact Just Moved Companies – What Do You Do?
This is the second in a series of best practices...
Best Practices
Marketing
Sales
Ari Soffer
Senior Content Manager
How to Close More Prospects? Stop Hard Selling, Start Listening
How many prospects does your sales team close on average?...
Marketing
Sales
Ari Soffer
Senior Content Manager
7 Traits Every Modern Marketer Needs to Have
Marketing professionals: when you think about your role at your...
Marketing
Sales
Sherrod Patching
VP of Customer Success at Leadspace.
How to Effectively Segment Your Inbound Leads
This is the first in a series of best practices...
Best Practices
Marketing
Sales
Travis Kaufman
VP Product and Partnerships at Leadspace
How to Drive More Sales with Intent Data
B2B Marketing and Sales leaders are constantly looking for the...
Marketing
Predictive
Sales
Ari Soffer
Senior Content Manager
Why Robots Won’t Take Your Job This Year (Or Ever)
It's been one of the hot topics of 2016, and...
Artificial Intelligence
Marketing
Predictive
Technology
Casey Howe
VP Sales at Leadspace.
How to Build a Winning Lead Gen Strategy, From Your Database Up
Building an effective, end-to-end lead generation strategy is far from...
Marketing
Predictive
Sales
Kevin Akeroyd
CEO at Cision
Most Exciting Marketing Technologies to Adopt in 2017
Hello, all, and here’s to a promising 2017! As most...
Marketing
Technology
Noam Horenczyk
Solution Architect, Analytics at Leadspace.
Three Bold Predictions for B2B Martech in 2017
2016 may finally be behind us, but the momentum from...
Marketing
Technology
Ari Soffer
Senior Content Manager
How to Plan Effectively and Avoid ‘Random Acts of Marketing’
Have you ever found yourself sucked in by random acts...
Marketing
Ari Soffer
Senior Content Manager
5 Steps to Close More Prospects with Full-Funnel Marketing
Most modern marketers consider themselves to be the person responsible...
Marketing
Ari Soffer
Senior Content Manager
6 Questions Marketers Must Be Prepared to Answer for Their CEO
Marketing can sometimes feel like the most under-appreciated function in...
Marketing
Ari Soffer
Senior Content Manager
How to Prepare Your CRM for Account-Based Marketing
As we end 2016, it’s strange to consider how far...
Enrichment
Marketing
Sherrod Patching
VP of Customer Success at Leadspace.
You Just Implemented a Customer Success Platform — Now What?
For those just getting a Customer Success platform or reporting system...
Best Practices
Marketing
Sales
Ari Soffer
Senior Content Manager
What Apple’s Big Shift in AI Research Means for B2B Companies
When Apple's chief Artificial Intelligence researcher Russ Salakhutdinov announced yesterday...
Marketing
Predictive
Technology
Ari Soffer
Senior Content Manager
How to Ditch the “Hype” and Achieve ABM Success
Account-based marketing. ABM. Account-based everything. It's been blogged, tweeted, studied and...
Marketing
Alicia McCarty
Director of Marketing at Leadspace
5 Marketing Tips to Start 2017 with a Bang
Q4 can be a slow period for most B2B marketers,...
Marketing
Ari Soffer
Senior Content Manager
Data is Key to Your ABM Campaign – But Not Just Any Data…
Running an ABM campaign is more straightforward than you might...
Marketing
Predictive
Ari Soffer
Senior Content Manager
B2B Data is Becoming More Human – Don’t Get Left Behind
It's always fun bumping into old friends or colleagues in...
Enrichment
Marketing
Sales
Ari Soffer
Senior Content Manager
‘Human Data’: The Key to Effective Lead Generation
Imagine the following conversation between a sales or marketing rep...
Enrichment
Marketing
Predictive
Ari Soffer
Senior Content Manager
8 Tips That Helped These 3 B2B Marketing Leaders to the Top
MarketingProfs' B2B Marketing Forum 2016 in Boston featured some really...
Marketing
News & Events
Ari Soffer
Senior Content Manager
6 Reasons Account-Based Marketing and Artificial Intelligence are the Perfect Match
If you're in B2B sales or marketing, you have no...
Marketing
David B. Thomas
Senior Director of Inbound Marketing at Leadspace
How to Target ‘Named Accounts’ for Account-Based Marketing
One of the key tenets of account-based marketing (ABM) is the importance...
Marketing
Ari Soffer
Senior Content Manager
Anything B2C Can Do, B2B Can Do (Better?)
If you're a B2B marketer, there will inevitably have been times...
Marketing
Predictive
David B. Thomas
Senior Director of Inbound Marketing at Leadspace
How to Prepare B2B Marketing and Sales for ABM: Data, Content, and Engagement
Account-based marketing is a strategic approach that focuses B2B marketing and...
Marketing
Sales
Ari Soffer
Senior Content Manager
How AI Can Help Maximize Attendance at Your Marketing Events
If you've ever organized a conference, a tradeshow, or any...
Discovery
Marketing
Predictive
David B. Thomas
Senior Director of Inbound Marketing at Leadspace
How to Customize Your Content for Account-Based Marketing
There was a time when content marketing seemed like the...
Marketing
Ari Soffer
Senior Content Manager
Make B2B Sales Quicker And More Efficient With This Simple Tool
Few things can be more frustrating in lead generation than...
Marketing
Sales
David B. Thomas
Senior Director of Inbound Marketing at Leadspace
ABM: How to Fix Your Data Before It Kills Your Campaigns
The Gartner Hype Cycle states that when a new technology...
Marketing
Sales
Ari Soffer
Senior Content Manager
How Account-Based Marketing Can Help You Stop ‘Churning’ Leads
We've talked a lot about lead generation and lead conversion...
Marketing
Sales
Ari Soffer
Senior Content Manager
Why Account-Based Marketing Won’t Work Without Site-Level Matching
A friend of mine recently shared a telling story with...
Marketing
Sales
Ari Soffer
Senior Content Manager
How to Align B2B Marketing and Sales with Artificial Intelligence
Misalignment between Marketing and Sales is a problem which plagues...
Artificial Intelligence
Marketing
Predictive
Ari Soffer
Senior Content Manager
6 Simple Steps to Help Build Your ABM Campaign
ABM is not a marketing strategy. Let that sink in....
Marketing
Predictive
Ari Soffer
Senior Content Manager
How To Know Your Ideal Customers Before They Even Do
Imagine the following scenario: You’ve got a great B2B product...
Marketing
Predictive
David B. Thomas
Senior Director of Inbound Marketing at Leadspace
Leadspace Announces New Artificial Intelligence Features for Salesforce, Including Predictive Intelligence and Scoring and Site-Level Matching Inside the Salesforce Panel, and Automated TAM Analysis
While Dreamforce 2016 marches on and attendees learn more about...
News & Events
David B. Thomas
Senior Director of Inbound Marketing at Leadspace
AI for B2B Marketing: 10 Essential Questions to Ask a Vendor at Dreamforce
Ever since the first hint of Salesforce Einstein, you could...
Marketing
Doug Bewsher
CEO
Salesforce Einstein and the Challenge of AI for B2B Marketing
The launch of Salesforce Einstein, together with their acquisition of...
Artificial Intelligence
Marketing
Predictive
Ari Soffer
Senior Content Manager
What’s All The Buzz About AI at Dreamforce?
With the recent unveiling of Salesforce Einstein, Dreamforce 2016 was always...
Marketing
Predictive
David B. Thomas
Senior Director of Inbound Marketing at Leadspace
10 Secret Games to Amuse Yourself at Dreamforce
If you're a B2B marketer at Dreamforce, you'll soon find...
Marketing
News & Events
David B. Thomas
Senior Director of Inbound Marketing at Leadspace
Dreamforce ’16 Resources: Getting to San Francisco from Area Airports, Badge Pickup, FAQ, Shopping Near Moscone Center
If you're arriving in San Francisco this week for Dreamforce,...
Marketing
News & Events
Jon Miller
CEO and Co-Founder at Engagio
Why Your Account-Based Everything Strategy Needs Predictive Analytics
There are a few things robots are starting to do...
Marketing
Predictive
Ari Soffer
Senior Content Manager
Bluffing Your Way Through Dreamforce – Predictive Analytics
If you use Salesforce, your inbox is probably filling up...
Marketing
Predictive
Sales
Ari Soffer
Senior Content Manager
How You Could Be Overlooking Your Best Customers
Picture this: your headache of a CRM system is whipped...
Marketing
Ari Soffer
Senior Content Manager
4 Things to Consider When Choosing B2B Predictive Analytics Solutions
From its humble beginnings, predictive analytics has burgeoned into a...
Marketing
Predictive
Yaniv Eytani
Lead Data Scientist
B2B Marketing’s Future is Built on Three Pillars – Oracle OpenWorld Panel Report
The future of B2B marketing will be built on three...
Marketing
News & Events
Ari Soffer
Senior Content Manager
Why a Data-Driven Strategy is Crucial to ABM – Oracle OpenWorld
Account-based marketing (ABM) has risen in popularity within the B2B marketing...
Marketing
News & Events
Ari Soffer
Senior Content Manager
Marketo ABM Launch Raises the Bar for Predictive Analytics and ABM
Exciting news this week from Marketo for all you account-based...
Marketing
Predictive
Ari Soffer
Senior Content Manager
Why B2B Businesses Are Rapidly Waking Up to Predictive Analytics
By now most B2B marketers understand the importance of marketing...
Marketing
Predictive
Ari Soffer
Senior Content Manager
Five Tips for Boosting ABM with Content Marketing
Account-based marketing (ABM) is all the rage in the B2B...
Marketing
Ari Soffer
Senior Content Manager
How to Create the Perfect ABM Strategy For Your Business
Since the term was coined more than a decade ago,...
Marketing
Yaniv Eytani
Lead Data Scientist
Sangram Vajre: ABM Cloud, Pros and Cons of ABM, and the Future of Terminus
I've always liked the phrase, "A rising tide lifts all...
Marketing
Ari Soffer
Senior Content Manager
Become A B2B Lead Generation Hero – Find Your ‘Single Source Of Truth’
B2B marketing can be frustrating, even painful at times. Even...
Marketing
Ari Soffer
Senior Content Manager
How RingCentral Overcame the Greatest Limitation of AI for B2B Marketing
Artificial Intelligence (AI) has captured the human imagination since its inception....
Artificial Intelligence
Marketing
Predictive
Kylee Hall
Sr. Director, Marketing
5% of our B2B marketing database moved this quarter!
5%! We don’t have the largest database, but it’s nothing...
Enrichment
Marketing
Ari Soffer
Senior Content Manager
3 Common ABM Challenges — And How To Solve Them With AI
If you're a B2B marketer, you've heard of account-based marketing (ABM)...
Marketing
Predictive
Pat Ma
Sr. Product Marketing Manager at Leadspace.
How to Double Lead Conversion — In Half the Time
Spigit, a leader in innovation management software with over 5...
Marketing
admin
VP Demand Marketing
Demand Gen Pains Part 3: Is a 0.0001% lead conversion rate good?
This is the 3rd installment of our Demand Gen Pains series....
Marketing
Predictive
Scoring
admin
VP Demand Marketing
Demand Gen Pains Part 2: I Have Plenty of B2B Leads
If you spend your days as a B2B demand generation marketer...
Marketing
Yaniv Eytani
Lead Data Scientist
B2B Marketing News Roundup – June 24, 2016
IN THIS ISSUE: Why exactly did Microsoft acquire LinkedIn? Did...
Marketing
admin
VP Demand Marketing
Demand Gen Pains Part 1: My database is a piece of ****.
We recently launched a demand-gen quiz that pokes a little fun...
Marketing
Yaniv Eytani
Lead Data Scientist
Chris Brogan Webinar: Boost B2B Demand Gen by Marketing to One Person at a Time (at Scale)
Chris Brogan is one of the original B2B digital marketing...
Marketing
admin
VP Demand Marketing
Take Our B2B Demand Gen Quiz and Cure Your Marketing Ills
If you’re a B2B demand-gen marketer like me, your days...
Marketing
Yaniv Eytani
Lead Data Scientist
Yaniv Eytani
Lead Data Scientist
What is Full-Funnel Marketing and Why Should B2B Marketers Care?
If you're in B2B marketing – especially lead generation or...
Marketing
Yair Galler
R&D Team Lead
What the Marketo Acquisition Means for Customers & B2B MarTech
It's been a few weeks since the announcement of the...
Marketing
Yaniv Eytani
Lead Data Scientist
B2B Marketing News Roundup – June 2, 2016: Marketo acquisition, SiriusDecisions Summit, good news for poets
Thursday? How can it be Thursday? If you’ve also had a...
News & Events
Steve Gershik
In Predictive Marketing and Prokofiev, Art and Math Work Together
I enjoyed the fact that SiriusDecisions had classical pianist Diana...
Predictive
admin
VP Demand Marketing
Leadspace Releases B2B Benchmark Data & Insights to Help Marketers Reach Decision Makers
B2B marketers, lead-generation and demand-generation pros are used to constant...
Marketing
admin
VP Demand Marketing
Is There a “There” There When it Comes to B2B Predictive Analytics?
Maybe it's a stretch to commingle B2B lead generation and...
News & Events
Yaniv Eytani
Lead Data Scientist
HubSpot and Leadspace Integration Helps B2B Marketers Boost Campaign Performance with Predictive Analytics and B2B Data
We're happy to announce the general availability of Leadspace integration with...
News & Events
Yaniv Eytani
Lead Data Scientist
B2B Marketing News Roundup – May 16, 2016
Engagio adds new functionality on the road to "Account-Based Everything"...
News & Events
Yaniv Eytani
Lead Data Scientist
Marketo Marketing Nation Summit 2016: Key Takeaways for B2B
Account-Based Marketing, Marketo Integration, the Importance of Accurate B2B Data...
News & Events
Yaniv Eytani
Lead Data Scientist
Marketo and Leadspace Partner to Bring Account-Based Marketing Insights and Predictive Signals to Boost ABM Effectiveness
In conjunction with today's launch of Marketo ABM, Leadspace, the...
News & Events
admin
VP Demand Marketing
Marketo Marketing Nation Summit: Who’s Talking About B2B Data?
Accurate data is the key to successful B2B marketing and...
Marketing
Yaniv Eytani
Lead Data Scientist
Leadspace’s Kylee Hall Named to Top 30 Most Influential Women in B2B Marketing Technology
Leadspace’s Senior Director of Marketing Kylee Hall has been named...
Business
Marketing
News & Events
Yaniv Eytani
Lead Data Scientist
Gartner Names Leadspace a Cool Vendor for 2016
Gartner has announced Leadspace, the B2B predictive analytics choice of four...
Business
News & Events
Yaniv Eytani
Lead Data Scientist
Leadspace Announces Virtual Data Management Platform for B2B Marketing
The single most important factor in B2B demand generation is...
News & Events
Technology
Yaniv Eytani
Lead Data Scientist
How To Make Sure Your LinkedIn Request Gets Rejected
If you're active on LinkedIn, especially if you smell like...
Marketing
Yaniv Eytani
Lead Data Scientist
Your Complete Guide to Kickstarting Account-Based Marketing
We get it. You go to meetings and tell everyone...
Marketing
Yaniv Eytani
Lead Data Scientist
Leadspace Announces Breakthrough Feature: Engage Prospects Based on Their Strongest Beliefs
B2B marketers are always looking for new tools and tactics...
Predictive
Technology
admin
VP Demand Marketing
Come Say Hi to Leadspace at These Upcoming Marketing Events
We're in the throws of the Spring event season. We...
Marketing
News & Events
Tara Shirakh
Marketing Coordinator at Leadspace
3 Ways B2B Customer Success Teams Can Drive Renewals
Three years ago when I was working in London, I...
Business
Sterling Meyer
Customer Success Manager at Leadspace.
3 Ways to Fine-Tune Your Persona Segmentation for B2B Demand Generation
B2B demand-generation marketers—including many Leadspace customers—think a lot about persona...
Predictive
Scoring
Steve Gershik
Four Reasons B2B Marketers Are Losing the Data Science Revolution
You may not know the name Lee Sedol, but you...
Predictive
Technology
Yaniv Eytani
Lead Data Scientist
B2B Marketers Will Be Laughing About ABM in Five Years
I’m no stranger to the B2B hype cycle. I’ve witnessed...
Marketing
Predictive
Yaniv Eytani
Lead Data Scientist
B2B Marketing Advice from a Demand-Gen Veteran
The gurus tell us marketers need to understand technology to...
Marketing
Yaniv Eytani
Lead Data Scientist
Two Guys Walk Into a Bar, Talking About Account-Based Marketing
I’ve been a B2B marketer for about 20 years. We’ve...
Business
Enrichment
Marketing
admin
VP Demand Marketing
Congratulations to Leadspace Customers on the Deloitte Fast 500 List
We are thrilled to extend a heartfelt congratulations to Leadspace...
Business
News & Events
admin
VP Demand Marketing
5 (+ 1) Questions to Ask Predictive Analytics Vendors: SiriusDecisions Edition
We're just days away from the first SiriusDecisions Technology Exchange here in...
Enrichment
Marketing
News & Events
Predictive
Scoring
Technology
Yaniv Eytani
Lead Data Scientist
Seven B2B Marketing Lessons I Learned at a Photography Workshop
Long before I achieved my boyhood dream of applying storytelling...
Marketing
admin
VP Demand Marketing
Top 4 Sessions for B2B Marketers at SiriusDecisions Technology Exchange
SiriusDecisions is holding their first Technology Exchange event in just...
Marketing
News & Events
Predictive
Sales
Technology
Volney Spalding
Sales Operations Expert at SalesOpsCentral.
How to win at Predictive Marketing
“Predictive Marketing” is gaining steam, but for some it’s a...
Business
Discovery
Enrichment
Marketing
Predictive
Scoring
Technology
Yaniv Eytani
Lead Data Scientist
8 Questions to Help You Pick a Predictive Analytics Tool for B2B Lead Generation
Predictive analytics can be powerful for B2B lead generation and...
Predictive
Technology
Yaniv Eytani
Lead Data Scientist
MarketingProfs B2B: Big Ideas and Best Practices
Last week’s MarketingProfs B2B Forum 2015 in Boston had something...
Marketing
Yaniv Eytani
Lead Data Scientist
7 Ways B2B Marketers Get Real Value from Predictive Analytics
A successful B2B marketing plan uses the power of predictive...
Marketing
Predictive
admin
VP Demand Marketing
Account-Based Marketing: Good News and Bad News for Sales Development Teams
Typical B2B lead generation efforts for sales development reps (SDRs)...
Discovery
Marketing
Predictive
Sales
Volney Spalding
Sales Operations Expert at SalesOpsCentral.
Cold-calling reps are heating up sales with data science, predictive analytics
One of the biggest challenges any B2B sales development representative...
Predictive
Sales
Yaniv Eytani
Lead Data Scientist
B2B Inbound Marketing 101: The Foundation of Your Content Marketing Plan
My colleague Damon featured me on an episode of our...
Marketing
Volney Spalding
Sales Operations Expert at SalesOpsCentral.
Top 5 Questions B2B Marketers Ask About Account-Based Marketing
Today I participated in my first-ever Twitter chat, hosted by...
Marketing
admin
VP Demand Marketing
Getting the First Step of Account-Based Marketing Right
Flavor of the month or not, three little words are...
Discovery
Marketing
Predictive
Sales
Yaniv Eytani
Lead Data Scientist
Your Next Job May Very Well Depend on LinkedIn
Everybody's talking about LinkedIn as a valuable business tool, as...
Business
admin
VP Demand Marketing
Three Things We Did Right and One We Did Wrong in Optimizing Our B2B Website for Demand Generation
We just launched a redesigned Leadspace.com, with the help of...
Marketing
Yair Galler
R&D Team Lead
Big Data, Key Takeaways from Cassandra Summit 2015 and Why a Hammer Makes a Great Demo Tool
I had the privilege of joining our customer Datastax at...
Business
News & Events
Technology
admin
VP Demand Marketing
The One Killer Content Channel You’re Missing
After recording our latest Leadspace Radio podcast with David Lewis,...
Marketing
Yair Galler
R&D Team Lead
Dreamforce Analysis: The Internet of Things Reinforces the Need for Predictive Analytics
As a former Salesforce CMO and now CEO of a...
News & Events
Predictive
Yaniv Eytani
Lead Data Scientist
10 Secret Games to Amuse Yourself at Dreamforce
Dreamforce is full of great information for Salesforce admins and...
News & Events
admin
VP Demand Marketing
5 Questions Predictive Analytics Vendors Hope You WON’T Ask Them
Herewith a completely biased list of questions to ask when...
Marketing
Predictive
Yaniv Eytani
Lead Data Scientist
Dreamforce 2015 Resources: Badges, Getting Downtown from the Airport, Stores Near Moscone Center
No fluff, no story, no long intro laden with keywords,...
News & Events
Yaniv Eytani
Lead Data Scientist
One Dreamforce Tip No One Else Is Telling You
Next week the worlds of CRM, demand generation, lead generation,...
News & Events
admin
VP Demand Marketing
The Top 10 B2B Marketing Sessions You Need to See at Dreamforce 2015 #DF2015
Dreamforce is offering more than 2,300 sessions over the 4-day...
Marketing
Yair Galler
R&D Team Lead
Why Leadspace is Making a Big Investment in Content Marketing
Marketers are fickle. We gravitate toward shiny objects, and celebrate...
Marketing
admin
VP Demand Marketing
Tackling Marketing Attribution
Yes, it’s every data-driven marketer’s favorite topic to ponder as...
Technology
Volney Spalding
Sales Operations Expert at SalesOpsCentral.
How to get 3X the deals from your next event
Events will continue to be -- at least for the...
Marketing
Sales
admin
VP Demand Marketing
The Secretive Israeli Army Unit that Recruits Like Harvard—And Churns Out High-Profile Startups
This is a reposted blog from Powered by Battery, a new source...
Technology
Volney Spalding
Sales Operations Expert at SalesOpsCentral.
We “walk the walk” of predictive analytics
We at Leadspace proudly eat our own dog food. By...
Marketing
Predictive
admin
VP Demand Marketing
The Anatomy of a World-Class Demand Gen Operation
Highlighted by Scott Brinker’s Marketing Technology Landscape that all B2B marketers...
Marketing
Technology
Yair Galler
R&D Team Lead
Volney Spalding
Sales Operations Expert at SalesOpsCentral.
Forrester wants you to take the “Predictive Analytics Plunge”
A report published today by Forrester says the time’s ripe...
Marketing
Technology
Volney Spalding
Sales Operations Expert at SalesOpsCentral.
Avoid the Jenga Marketing Stack
Modern B2B marketers use more software tools in their work...
Marketing
Technology
admin
VP Demand Marketing
admin
VP Demand Marketing
Finally – A Guide that Makes Sense of Predictive Analytics
The B2B predictive analytics space is at a tipping point....
Marketing
Predictive
Yair Galler
R&D Team Lead
The Leadspace Technology Stack
In the real-time predictive analytics space, Leadspace shines a spotlight...
Marketing
Predictive
Sales
Scoring
Yaniv Eytani
Lead Data Scientist
The Art of Interference in Predictive Analytics
Predictive analytics drive more effective sales and marketing efforts. When...
Technology
admin
VP Demand Marketing
A New Chapter for Targeting in Demand Gen
When I joined Leadspace a year ago I was, like...
Enrichment
Marketing
Scoring
admin
VP Demand Marketing
The Importance of Being Enriched
Like Oscar Wilde's play, the state of your of your lead...
Enrichment
Marketing
Lior Regev
Marketing Databases are Dead
If yours isn’t yet, it will be, and perhaps soon....
Discovery
Enrichment
Marketing
Technology
admin
VP Demand Marketing
admin
VP Demand Marketing
Scenes from the Front Lines of the Martech Explosion
While most of us are aware of Scott Brinker’s martech...
Marketing
Technology
Yair Galler
R&D Team Lead
The “Why” of Predictive Analytics for B2B Sales and Marketing
Marketing has been in my blood since I started as...
Marketing
Predictive
Sales
Scoring
Sterling Meyer
Customer Success Manager at Leadspace.
3 Lessons from the Front Lines for B2B Customer Success Managers
Being a customer success manager is not easy. While you...
Marketing
Sales
admin
VP Demand Marketing
The B2B Live Event Survival Guide
We recorded a great Leadspace radio segment last week with...
Marketing
Sales
admin
VP Demand Marketing
Great minds think alike — notes from the B2B Predictive Analytics Debate
As my CEO, Doug Bewsher, explained in a previous blog,...
Marketing
News & Events
Predictive
Yair Galler
R&D Team Lead
Is it time to get off the fence on predictive analytics?
Since I’ve taken on the role of CEO at Leadspace,...
Marketing
Predictive
Steve Gershik
B2B Marketing is about targeting your Lead Space
The set of companies and individuals to which B2B marketers...
Discovery
Marketing
admin
VP Demand Marketing
Why Sales and Marketing Aren’t BFFs
Another day, another dollar wasted in demand generation. Why? Sales...
Marketing
Sales
Lior Regev
admin
VP Demand Marketing
The Issue with Brown Bananas and Un-Ready Leads
Would you ever pick out a bunch of brown bananas...
Sales
Scoring
Melissa Lincoln
Sr. Product Marketing Manager
Your Customers Are Your Best Advocates
As a demand generation marketers, we know understanding our buyers...
Marketing
Melissa Lincoln
Sr. Product Marketing Manager
Why Agile Practices Drive Better Results
If you live and breathe marketing and or sales, and...
Marketing
Sales
Melissa Lincoln
Sr. Product Marketing Manager
More Leads Don’t Always Drive More Pipeline. Now What?
It’s a common problem for marketing and sales organizations this...
Discovery
Sales
Melissa Lincoln
Sr. Product Marketing Manager
3 Rookie Moves That Marketing Professionals Make on Sales Calls
Sometimes we come across posts that seem too good to...
Marketing
Sales
Melissa Lincoln
Sr. Product Marketing Manager
Jason Hekl from SiriusDecisions, Insights on Demand Generation
Ever wonder what it’s like to be the one who...
Marketing
Melissa Lincoln
Sr. Product Marketing Manager
Growing up Fast, Agile Practices and Jascha Kaykas-Wolff
We are lucky at Leadspace to be able to host...
Marketing
Melissa Lincoln
Sr. Product Marketing Manager
Why You Can’t “Set It and Forget It”
I was inspired to write this post today after reading...
Marketing
Melissa Lincoln
Sr. Product Marketing Manager
Everybody Writes an Interview with Ann Handley
Ann Handley is the Chief Content Officer for MarketingProfs and...
Marketing
Lior Regev
The Right Time for a Discovery Call
A recent interaction with a group of enterprise sales folks prompted...
Sales
Melissa Lincoln
Sr. Product Marketing Manager
The Disadvantage of Too Much Data
Data is the key to marketing success these days. The...
Enrichment
Marketing
Scoring
Melissa Lincoln
Sr. Product Marketing Manager
The Power of Advocate Marketing with Jim Williams
Jim Williams is Vice President of Marketing for Influitive, a...
Marketing
Technology
Lior Regev
In Sales, Knowledge is Power
As a sales professional, when it comes to establishing rapport...
Enrichment
Sales
Lior Regev
How to Best Align B2B Sales and Marketing: Your ICP is Key
Overheard at the weekly 10 AM Marketing meeting at Acme...
Marketing
Sales
Scoring
Melissa Lincoln
Sr. Product Marketing Manager
Improve Inside Sales Performance via Trish Bertuzzi
Trish Bertuzzi is the founder of The Bridge Group, a sales...
Enrichment
Sales
Melissa Lincoln
Sr. Product Marketing Manager
Melissa Lincoln
Sr. Product Marketing Manager
Buyer Persona and Buyer Insights from Tony Zambito
In 2001, Tony Zambito established the first buyer insight and...
Marketing
Scoring
Melissa Lincoln
Sr. Product Marketing Manager
Where Have All the Good Leads Gone? Try Lead Nurturing.
You were not dreaming when the prospect at the event...
Discovery
Sales
Melissa Lincoln
Sr. Product Marketing Manager
Kevin Akeroyd and the Oracle Marketing Cloud
I was lucky enough to catch up with Kevin Akeroyd,...
Marketing
Technology
Melissa Lincoln
Sr. Product Marketing Manager
Brian Carroll on Changing Your Market POV
Brian Carroll is the CEO of InTouch, a MECLABS company, and...
Marketing
Sales
Melissa Lincoln
Sr. Product Marketing Manager
Content Marketing, Jesse Noyes and Some Not-So-Basic Tips
Jesse Noyes is Senior Director for Content Marketing at Kapost,...
Marketing
Lior Regev
The Game’s On the Line—Every Day
For nearly two decades, when the New York Yankees needed...
Marketing
Sales
Melissa Lincoln
Sr. Product Marketing Manager
The Fundamentals of Social Selling with Matt Heinz
With over 15 years of marketing and sales experience in...
Sales
Melissa Lincoln
Sr. Product Marketing Manager
It’s Risky Business Failing to Define Your Ideal Customer Profile
Sometimes you just need to get going. Beg for forgiveness...
Marketing
Scoring
Philip
The High Cost of “Lead Frailty”
Are your leads displaying symptoms of weakness? A low activity...
Enrichment
Marketing
Melissa Lincoln
Sr. Product Marketing Manager
Five9 + 3 Top Funnel Use Cases for Intelligent Ideal Customer Profile
Yesterday at the #SDSummit, Doug Sechrist, VP of Demand Marketing at Five9...
Marketing
Scoring
Melissa Lincoln
Sr. Product Marketing Manager
Melissa Lincoln
Sr. Product Marketing Manager
Maximizing Event Marketing – Four Essentials
Demand Generation is no easy task these days despite the...
Marketing
News & Events
Melissa Lincoln
Sr. Product Marketing Manager
Philip
The Power of the Right Data
Imagine the most successful marketing strategy- complete with amazing content...
Enrichment
Marketing
Steve Gershik
Philip
How to Recognize Your Ideal Customer
It might be the million dollar question…who is your ideal...
Sales
Scoring
Philip
Six Secrets to a Successful Inside Sales Organization and More
Leadspace teamed up with Craig Rosenberg, Chief Analyst atTopoHQ and editor...
Sales
Scoring
Philip
The Cost of “Un-Ready” Sales Leads – Part 1
All marketing and sales teams want high quality, sales-ready leads....
Sales
Scoring
Lior Regev
Five Ways to Maximize Sales Efficiency
Here are the steps that will allow your sales team...
Discovery
Sales
Scoring
Philip
Interview with Trish Bertuzzi, Inside Sales Expert
Trish Bertuzzi is an expert in what it takes to...