Pattern at bottom
Pattern on top
Categories: News & Events,

More and more B2B companies are adopting account-based marketing (ABM) — but who’s doing it right, and how can your company ensure great ROI from your ABM campaigns?

In Leadspace’s first installment of “The Who’s Who” B2B Marketing webinar series, we spoke to Melissa McCready, Sr. Director Business Intelligence and Marketing Operations at Cylance.

Melissa has over 16 years of experience in the CRM and Marketing Automation arenas helping all-sized organizations and industries understand, strategize, and translate their customer-facing business processes into increased and accelerated revenue, profitability, and expansion. During that time, she has worked with numerous Fortune 500, start-ups, middle market, as well as organizations in B2B, B2C, direct sales, and channel sales both globally and locally, and has successfully ran several ABM programs.

Watch the webinar below to learn:

  • Key data points and top KPI to use when measuring ABM
  • The importance of having the right data to power your ABM strategy
  • What to do to see an ROI from your account-based marketing program

WATCHL 3 Secrets to Great ROI with Account-Based Marketing (ABM)

 

share
FEATURED POSTS
Ari Soffer
Ari Soffer

Senior Content Manager

B2B Data Trends for 2020: What’s on the Horizon This Year?

It's safe to say that data is the driving force ...

Artificial Intelligence
Customer Data Platform
3 B2B Selling Trends That Will Change Everything
Jean-Marc Saint Laurent
Jean-Marc Saint Laurent

Founder, Saint313

3 B2B Selling Trends That Will Change Everything in 2020 and Beyond

In his “Operation Manual for Spaceship Earth” written in the ...

Marketing
Sales

Schedule a personalized demo today

THANKS FOR REACHING OUT!

One of our team will be in touch with you shortly.
We look forward to speaking with you!

Send us a file and we’ll show you all the magical things our CDP can do

THANKS FOR REACHING OUT!

One of our team will be in touch with you shortly.
We look forward to speaking with you!

We’d love to hear from you! Fill in the form below and we’ll get back to you as soon as possible - usually within one working day

THANKS FOR REACHING OUT!

One of our team will be in touch with you shortly.
We look forward to speaking with you!

Do Not Sell My Personal Information