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More and more B2B companies are adopting account-based marketing (ABM) — but who’s doing it right, and how can your company ensure great ROI from your ABM campaigns?
In Leadspace’s first installment of “The Who’s Who” B2B Marketing webinar series, we spoke to Melissa McCready, Sr. Director Business Intelligence and Marketing Operations at Cylance.
Melissa has over 16 years of experience in the CRM and Marketing Automation arenas helping all-sized organizations and industries understand, strategize, and translate their customer-facing business processes into increased and accelerated revenue, profitability, and expansion. During that time, she has worked with numerous Fortune 500, start-ups, middle market, as well as organizations in B2B, B2C, direct sales, and channel sales both globally and locally, and has successfully ran several ABM programs.
Watch the webinar below to learn:
- Key data points and top KPI to use when measuring ABM
- The importance of having the right data to power your ABM strategy
- What to do to see an ROI from your account-based marketing program