B2B marketers struggle to use their customer data to understand their customers, and engage them in meaningful ways. In this paper we discuss how Customer Data Platforms are solving this challenge.
As industries across the entire global economy struggle to stabilize in the wake of the recent
Data can be a gift and a curse. Many B2B companies today can attest to this, especially if
Artificial Intelligence (AI) is empowering marketers to take control of their data and execute
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