UCP Checklist

Creating a unified customer profile is the key to developing B2B Marketing campaigns that are personalized and omnichannel.

You can do this by achieving three goals:

• Unifying customer data f rom all internal systems
• Tracking customer activities across channels and devices
• Using the data to deliver personalized experiences

Jason Seeba
Chief Marketing Technologist

“Leadspace systematically helps us find and prioritize the right people in our target accounts. We can map our universe – one of the core tenets of our account-based marketing strategy at BloomReach.”