Creating a unified customer profile is the key to developing B2B Marketing campaigns that are personalized and omnichannel.
You can do this by achieving three goals:
- Unifying customer data f rom all internal systems
- Tracking customer activities across channels and devices
- Using the data to deliver personalized experiences
Chief Marketing Technologist
“Leadspace systematically helps us find and prioritize the right people in our target accounts. We can map our universe – one of the core tenets of our account-based marketing strategy at BloomReach.”