Coming up with a B2B marketing strategy during COVID-19 is not for the faint of heart. Yet, this doesn’t mean you can’t adapt and achieve your business goals even during difficult times. You just need to cover all bases to ensure your plan is solid and realistic. This complementary checklist will help you develop a multi-faceted customer-centric B2B marketing plan in the new marketing landscape.
Download the Checklist
OneLogin used Leadspace & Bombora to combine data, AI and intent signals to double email reply
After realizing that “predictive” alone isn’t enough, Sovos turned to
B2B marketers use both ideal customer profiles and buyer personas to bring focus to their marketing