Coming up with a B2B marketing strategy during COVID-19 is not for the faint of heart. Yet, this doesn’t mean you can’t adapt and achieve your business goals even during difficult times. You just need to cover all bases to ensure your plan is solid and realistic. This complementary checklist will help you develop a multi-faceted customer-centric B2B marketing plan in the new marketing landscape.
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Developing your ideal customer profile is essential for a successful ABM marketing campaign. Use
Aiming your campaigns squarely at the right accounts is necessary to the success of your ABM
Much like their B2C counterparts, B2B customers now expect a seamless omnichannel experience when