Identity Resolution is the unsung hero in GTM ROI. Fundamental to any sales and marketing endeavor is knowing who that buyer is – and what role they play in the buying team. It’s the difference between flying blind and flying smart. Whether or not you have a strong identity resolution framework is the main factor in determining and authenticating the knowledge of your buyer.
Without a strong Identity Resolution framework, you’ll face:
• Incomplete or duplicate profiles
• Outdated/old data
• Incomplete or duplicate records
• Long lead to response times
• Missed sales opportunities
• Wasted demand gen efforts and spend
• Fragmented view of customer journey
• Overall poor customer experience
• Violation of consumer privacy regulations
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