Developing your ideal customer profile is essential for a successful ABM marketing campaign, but that doesn’t mean it has to be a hard process.
To build an ICP that truly reflects the “DNA” of your ideal customer, you’ll need much more granular data than what you have right now in your CRM or Marketing Automation. However, you probably have enough to make a start, or at least know some of the key criteria you want to focus on. Use this template to clarify the thoughts and insights of your marketing and sales team. Once that is done, a basic ideal customer profile should emerge.
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VP Demand Generation
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