B2B marketers use both ideal customer profiles and buyer personas to bring focus to their marketing campaigns. But, while some companies use the two terms interchangeably, there are some significant differences. Understanding those differences can help you use both tools correctly. Take a look at this free side-by-side comparison of ICPs and Buyer Personas, brought to you by the leading CDP, Leadspace.
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ICP and Buyer Persona: a Side-by-Side Comparison
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