B2B marketers wade through an alphabet soup of martech every day, but is there a way to reduce the number of solutions in your martech stack without losing key functionality? For instance, do you need a CRM and a CDP? Take a look at this quick side-by-side comparison of the two to answer that question for your organization.
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Artificial Intelligence (AI) is empowering marketers to take control of their data and execute
You’ve heard about Customer Data Platforms (CDPs) and how they promise to deliver more
If you’ve decided it’s time to unify your data to get a real 360-degree view of your