Personalizing content as part of your B2B ABM strategy is no longer a choice; it’s a necessity. Nearly 80 percent of senior marketers that report exceeding revenue goals had a documented personalization strategy in place. Are you following best practices for B2B personalization? Use this handy checklist from Leadspace is evaluate where you are currently and get to where you want to be with personalization.
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B2B marketers use both ideal customer profiles and buyer personas to bring focus to their marketing
Developing your ideal customer profile is essential for a successful ABM marketing campaign. Use
Find out how Dynamic Signal used Leadspace real-time data enrichment, Persona Scoring and