Personalizing content as part of your B2B ABM strategy is no longer a choice; it’s a necessity. Nearly 80 percent of senior marketers that report exceeding revenue goals had a documented personalization strategy in place. Are you following best practices for B2B personalization? Use this handy checklist from Leadspace is evaluate where you are currently and get to where you want to be with personalization.
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Capturing, analyzing, and interpreting buyer intent signals is a great tool to help B2B marketers
Find out how Leadspace Customer Data Platform uses intent signals and AI to enable personalized
Building target account-lists for ABM is tough – traditional data vendors often make it
