Resources : Template

  • UCP Checklist

    Your UCP Checklist

    Creating a unified customer profile is the key to developing B2B Marketing campaigns that are personalized and omnichannel. You can do this by achieving three goals: Unifying customer data f rom all internal systems Tracking customer activities across channels and devices Using the data to deliver personalized experiences

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  • ICP Template

    Your ICP Template

    Developing your ideal customer profile is essential for a successful ABM marketing campaign, but that doesn’t mean it has to be a hard process. To build an ICP that truly reflects the “DNA” of your ideal customer, you’ll need much more granular data than what you have right now in your CRM or Marketing Automation. […]

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