How do CDPs Solve CRM Data Problems?
Data in CRM can get dirty, degraded, and downright damaging. You might have looked to Data.com in the past to help update, fill-in, and add insights to your CRM data, and help power your sales and marketing processes. With Data.com going away, there’s an opportunity to harness even more power from your data with a Customer Data Platform.
Customer Data Platforms do 3 key things:
1. Ingest data from many sources to unify, enrich and enhance customer profiles
2. Use data science + AI to surface patterns and insights from the data
3. Activate this intelligent data in Sales & Marketing channels to power campaigns, processes and action – automatically, in real-time