Martech Industry Council

The Martech Industry Council is comprised of 32 seasoned  marketing leaders from 27 leading B2B companies, united by one common goal: to help marketers get the most value from their marketing technology investments.

The council’s first project was to understand senior-level marketers’ attitudes, beliefs and behaviors in regards to marketing technology.  To this end, the council anonymously surveyed over 275 senior marketing leaders at B2B medium and large corporations.

The full report can be found here, along with a useful infographic which summarizes its key findings.

The Martech Industry Council’s next focus will be to translate the results of the survey into a set of guidelines to help companies make the most of their martech investments.  They will also deliver a set of recommendations for martech vendors to address some of the challenges customers face with regards to their marketing technologies.

Martech Industry Council Members

Emilie Dettamanti - Leadspace Martech Industry Council

 

 

 

 

 

Emilie Dettamanti

Sr. Director, Marketing Operations

App Annie

 

Emily Reagan - Leadspace Martech Industry Council

 

 

 

 

 

Emily Reagan

VP. Lifecycle Marketing

Bazaarvoice

 

Jason Seeba - Leadspace Martech Industry Council

 

 

 

 

 

Jason Seeba

VP, Marketing

BloomReach

 

Min Wang -- Leadspace Martech Industry Council

 

 

 

 

 

Min Wang

VP, Digital Marketing & Director Global Campaigns at Brocade

 

Kim Mai -- Leadspace Martech Industry Council

 

 

 

 

 

Kim Mai

Director Digital Marketing

Brocade

 

Chris Lynch -- Leadspace Martech Industry Council

 

 

 

 

 

Chris Lynch

CMO

Cision

 

Heather Sutherland -- Leadspace Martech Industry Council

 

 

 

 

 

Heather Sutherland

Sr. Director, Demand Generation & Marketing Ops

Cloudera

 

Jennifer Howe -- Leadspace Martech Industry Council

 

 

 

 

 

Jennifer Howe

Manager, Global Digital Marketing

Crimson Hexagon

David Lewis -- Leadspace Martech Industry Council

 

 

 

 

 

David Lewis

CEO

DemandGen

 

Jeff Massamillo -- Leadspace Martech Industry Council

 

 

 

 

 

Jeff Massamillo

VP, Demand Generation

DocuSign

 

Charlie Liang -- Leadspace Martech Industry Council

 

 

 

 

 

Charlie Liang

Director, Marketing

Engagio

 

 

 

 

 

 

Rama Krishna

Director, Marketing Ops

HP Enterprise

 

Francis Xavier -- Leadspace Martech Industry Council

 

 

 

 

 

Francis Xavier

Architect, Principal Software

Equinix

 

Arielle MacDonald -- Leadspace Martech Industry Council

 

 

 

 

 

Arielle MacDonald

Senior Analyst, Marketing Operations

Experian

 
Scott Vaughan -- Leadspace Martech Industry Council

 

 

 

 

 

Scott Vaughan

CMO

Integrate

 

Sangram Vajre -- Leadspace Martech Industry Council

 

 

 

 

 

Sangram Vajre

Co-Founder and CEO

Terminus

Chris Messina -- Leadspace Martech Industry Council

 

 

 

 

 

Chris Messina

VP, Alliances & Channels

Integrate

 

Robert Woods -- Leadspace Martech Industry Council

 

 

 

 

 

Robert Woods

Manager, Marketing Automation

Intel

 

Christina Leung -- Leadspace Martech Industry Council

 

 

 

 

 

Christina Leung

Director, Demand Generation

Marchex

 

Renaud Bizet -- Leadspace Martech Industry Council

 

 

 

 

 

Renaud Bizet

Sr. Director, Marketing Operations

Marketo

 

Mike Stocker -- Leadspace Martech Industry Council

 

 

 

 

 

Mike Stocker

Sr. Director, Business Development

Marketo

 

Denise Solone -- Leadspace Martech Industry Council

 

 

 

 

 

Denise Solone

Sr. Manager, Marketing Automation

Micron

 

Brett Rafuse -- Leadspace Martech Industry Council

 

 

 

 

 

Brett Rafuse

Director, Digital Marketing

Microsoft

 

 

 

 

 

 

 

Eric Lewis

AVP, Demand Generation

RingCentral

Charles Eichenbaum -- Leadspace Martech Industry Council

 

 

 

 

 

Charles Eichenbaum

Director, Digital Marketing

Microsoft

 

Timo Allison -- Leadspace Martech Industry Council

 

 

 

 

 

Timo Allison

Head of Digital Lead Management & Enterprise CRM at NVidia

 

Jenifer Metz -- Leadspace Martech Industry Council

 

 

 

 

 

Jenifer Metz

Director, Global Marketing Demand Center & Technologies
at Oracle

 

Troy Steen -- Leadspace Martech Industry Council

 

 

 

 

 

Troy Steen

Analytics & Insights

Quest

 

Deepak Gupta -- Leadspace Martech Industry Council

 

 

 

 

 

Deepak Gupta

Marketing Operations

Riverbed

 

Nick Robinson -- Leadspace Martech Industry Council

 

 

 

 

 

Nick Robinson

Head, Digital Marketing,

SAP North America

 

Eric Spett -- Leadspace Martech Industry Council

 

 

 

 

 

Eric Spett

CEO

Terminus