Marketing Technology Industry Council

The Marketing Technology Industry Council is comprised of seasoned marketing thought-leaders from over two dozen leading B2B companies, united by one common goal: to help marketers get the most value from their marketing technology investments.

The Council first turned to marketers themselves, commissioning a poll of over 275 senior-level marketing leaders at B2B medium and large corporations, to understand their attitudes, beliefs and behaviors in regards to marketing technology.

The results of the survey, which can be found here, revealed a clear picture of B2B marketers struggling to grapple with the ever-expanding array of MarTech tools available to them.

On the back of its findings, the Marketing Technology Industry Council has published a set of recommendations to help B2B Marketing organizations make the most of their MarTech investments.

This first of its kind guide represents a vital resource for marketers seeking to navigate the confusing MarTech landscape, and is available for download here.

The Marketing Technology Industry Council is sponsored by Leadspace.

Marketing Technology Industry Council Members

Emilie Dettamanti - Leadspace Martech Industry Council

 

 

 

 

 

Emilie Dettamanti

Sr. Director, Marketing Operations

App Annie

 

Emily Reagan - Leadspace Martech Industry Council

 

 

 

 

 

Emily Reagan

Senior VP, Integrated Marketing

Bazaarvoice

 

Jason Seeba - Leadspace Martech Industry Council

 

 

 

 

 

Jason Seeba

VP, Integrated Marketing

Dynamic Signal

 

Min Wang -- Leadspace Martech Industry Council

 

 

 

 

 

Min Wang

VP, Digital Marketing

Brocade

 

Kim Mai -- Leadspace Martech Industry Council

 

 

 

 

 

Kim Mai

Director Digital Marketing

Brocade

 

Chris Lynch -- Leadspace Martech Industry Council

 

 

 

 

 

Chris Lynch

CMO

Cision

 

Heather Sutherland -- Leadspace Martech Industry Council

 

 

 

 

 

Heather Sutherland

Dir. Demand Gen & Marketing Ops

Cloudera

 

Jennifer Howe -- Leadspace Martech Industry Council

 

 

 

 

 

Jennifer Howe

Manager, Global Digital Marketing

Crimson Hexagon

 

Ken Lordy

 

Ken Lordy

Snr. Director, Product Management, Alliances & Strategy

Dun & Bradstreet

David Lewis -- Leadspace Martech Industry Council

 

 

 

 

 

David Lewis

CEO

DemandGen

 

Jeff Massamillo -- Leadspace Martech Industry Council

 

 

 

 

 

Jeff Massamillo

VP, Global Demand Center

Sprinklr

 

Charlie Liang -- Leadspace Martech Industry Council

 

 

 

 

 

Charlie Liang

Director, Marketing

Engagio

 

 

 

 

 

 

Rama Krishna

Director, Marketing Ops

HP Enterprise

 

Francis Xavier -- Leadspace Martech Industry Council

 

 

 

 

 

Francis Xavier

Architect, Principal Software

Equinix

 

Arielle MacDonald -- Leadspace Martech Industry Council

 

 

 

 

 

Arielle MacDonald

Senior Analyst, Marketing Ops

Experian

 

Scott Vaughan -- Leadspace Martech Industry Council

 

 

 

 

 

Scott Vaughan

CMO

Integrate

 

Sangram Vajre -- Leadspace Martech Industry Council

 

 

 

 

 

Sangram Vajre

Co-Founder and CEO

Terminus

 

Mark Godley: Marketing Technology Industry Council

 

Mark Godley

President

LeadGenius

 

 

Chris Messina -- Leadspace Martech Industry Council

 

 

 

 

 

Chris Messina

Partner Ecosystem Architect

Madison Logic

 

Robert Woods -- Leadspace Martech Industry Council

 

 

 

 

 

Robert Woods

Manager, Marketing Automation

Intel

 

Renaud Bizet -- Leadspace Martech Industry Council

 

 

 

 

 

Renaud Bizet

Director, Marketing Strategy & Ops

Splunk

 

Mike Stocker -- Leadspace Martech Industry Council

 

 

 

 

 

Mike Stocker

Partner Manager, Global Solutions

Facebook

 

Denise Solone -- Leadspace Martech Industry Council

 

 

 

 

 

Denise Solone

Sr. Manager, Marketing Automation

Micron

 

Brett Rafuse -- Leadspace Martech Industry Council

 

 

 

 

 

Brett Rafuse

Director, Digital Marketing

Microsoft

 

 

 

 

 

 

Eric Lewis

VP, Demand Generation

RingCentral

 

Daniel Gaugler - Marketing Technology Industry Council

 

Daniel Gaugler

CMO

PFL

 

Joe Payne: Marketing Technology Industry Council

 

Joe Payne

Demand & Partnerships

LeadGenius

Charles Eichenbaum -- Leadspace Martech Industry Council

 

 

 

 

 

Charles Eichenbaum

Director, Marketing Tech & Ops

Microsoft

 

Timo Allison -- Leadspace Martech Industry Council

 

 

 

 

 

Timo Allison

Head of Digital Lead Management

NVidia

 

Troy Steen -- Leadspace Martech Industry Council

 

 

 

 

 

Troy Steen

Analytics & Insights

Quest

 

Deepak Gupta -- Leadspace Martech Industry Council

 

 

 

 

 

Deepak Gupta

Marketing Operations

Riverbed

 

Nick Robinson -- Leadspace Martech Industry Council

 

 

 

 

 

Nick Robinson

Head, Digital Marketing

SAP North America

 

Eric Spett -- Leadspace Martech Industry Council

 

 

 

 

 

Eric Spett

CEO

Terminus

 

Andy Yeoman

 

Andy Yeoman

Global Alliances & Partnerships

Dun & Bradstreet

 

 

Andy Martin

Global Alliances and Partnerships

Dun & Bradstreet