The Marketing Technology Industry Council is comprised of seasoned marketing thought-leaders from over two dozen leading B2B companies, united by one common goal: to help marketers get the most value from their marketing technology investments.
The Council first turned to marketers themselves, commissioning a poll of over 275 senior-level marketing leaders at B2B medium and large corporations, to understand their attitudes, beliefs and behaviors in regards to marketing technology.
The results of the survey, which can be found here, revealed a clear picture of B2B marketers struggling to grapple with the ever-expanding array of MarTech tools available to them.
On the back of its findings, the Marketing Technology Industry Council has published a set of recommendations to help B2B Marketing organizations make the most of their MarTech investments.
This first of its kind guide represents a vital resource for marketers seeking to navigate the confusing MarTech landscape, and is available for download here.
The Marketing Technology Industry Council is sponsored by Leadspace.
Marketing Technology Industry Council Members
Sr. Director, Marketing Operations
Senior VP, Integrated Marketing
VP, Integrated Marketing
VP, Digital Marketing
Director Digital Marketing
Dir. Demand Gen & Marketing Ops
Manager, Global Digital Marketing
Snr. Director, Product Management, Alliances & Strategy
VP, Global Demand Center
Director, Marketing Ops
Architect, Principal Software
Senior Analyst, Marketing Ops
Co-Founder and CEO
Partner Ecosystem Architect
Manager, Marketing Automation
Director, Marketing Strategy & Ops
Partner Manager, Global Solutions
Sr. Manager, Marketing Automation
Director, Digital Marketing
VP, Demand Generation
Demand & Partnerships
Director, Marketing Tech & Ops
Head of Digital Lead Management
Analytics & Insights
Head, Digital Marketing
Global Alliances & Partnerships
Global Alliances and Partnerships