The Marketing Technology Industry Council is comprised of seasoned marketing thought-leaders from over two dozen leading B2B companies, united by one common goal: to help marketers get the most value from their marketing technology investments.

In 2017, the Council released the results of a survey of 275 senior-level marketing executives, which provided an eye-opening glimpse into the major challenges and opportunities of B2B marketing technology. On the back of that study, the Council published a groundbreaking set of recommendations to help B2B Marketing organizations make the most of their MarTech investments.

The survey results and recommendations can be read below:




The Marketing Technology Industry Council is sponsored by Leadspace.

 

Marketing Technology Industry Council members

Charles Eichenbaum -- Leadspace Martech Industry Council

Charles Eichenbaum

Director, Marketing Technology & Operations

Microsoft
David Lewis -- Leadspace Martech Industry Council

David Lewis

CEO

DemandGen
Jason Seeba - Leadspace Martech Industry Council

Jason Seeba

VP, Integrated Marketing

Dynamic Signal
Charlie Liang -- Leadspace Martech Industry Council

Charlie Liang

Director of Marketing

Engagio
Arielle MacDonald -- Leadspace Martech Industry Council

Arielle MacDonald

Senior Analyst, Marketing Operations

Experian
Scott Vaughan -- Leadspace Martech Industry Council

Scott Vaughan

CMO

Integrate
Sangram Vajre -- Leadspace Martech Industry Council

Sangram Vajre

Co-Founder and CEO

Terminus
Chris Lynch -- Leadspace Martech Industry Council

Chris Lynch

CMO

Cision
Heather Sutherland -- Leadspace Martech Industry Council

Heather Sutherland

Director, Demand Generation & Marketing Operations

Cloudera
Kim Mai -- Leadspace Martech Industry Council

Kim Mai

Director, Digital Marketing

Brocade
Ken Lordy

Ken Lordy

Senior Director, Product Management, Alliances & Strategy

Dun & Bradstreet

Rama Krishna

Director, Marketing Operations

HP Enterprise
Francis Xavier -- Leadspace Martech Industry Council

Francis Xavier

Architect, Principal Software

Equinix
Mark Godley: Marketing Technology Industry Council

Mark Godley

President

LeadGenius
Chris Messina -- Leadspace Martech Industry Council

Chris Messina

Partner Ecosystem Architect

Madison Logic
Robert Woods -- Leadspace Martech Industry Council

Robert Woods

Manager, Marketing Automation

Intel
Renaud Bizet -- Leadspace Martech Industry Council

Renaud Bizet

Director, Marketing Strategy & Operations

Splunk
Mike Stocker -- Leadspace Martech Industry Council

Mike Stocker

Partner Manager, Global Solutions

Facebook
Brett Rafuse -- Leadspace Martech Industry Council

Brett Rafuse

Director of Digital Marketing

Microsoft

Eric Lewis

VP, Demand Generation

RingCentral
Daniel Gaugler - Marketing Technology Industry Council

Daniel Gaugler

CMO

PFL
Joe Payne: Marketing Technology Industry Council

Joe Payne

Demand & Partnerships

LeadGenius
Timo Allison -- Leadspace Martech Industry Council

Timo Allison

Head of Digital Lead Management

NVidia
Troy Steen -- Leadspace Martech Industry Council

Troy Steen

Analytics & Insights

Quest
Deepak Gupta -- Leadspace Martech Industry Council

Deepak Gupta

Marketing Operations

Riverbed
Nick Robinson -- Leadspace Martech Industry Council

Nick Robinson

Head of Digital Marketing

SAP North America
Eric Spett -- Leadspace Martech Industry Council

Eric Spett

CEO

Terminus
Andy Yeoman

Andy Yeoman

Leader, New Business

Dun & Bradstreet

Andy Martin

Global Alliances & Partnerships

Dun & Bradstreet
Paul Green - Extreme Networks - Marketing Technology Industry Council

Paul Green

Director, Marketing Technology

Extreme Networks
Fredrik Sjostedt - Marketing Technology Industry Council

Fredrik Sjostedt

Sr Director - Global Field & Channel Marketing

Extreme Networks

Jonathan Burg

Group SVP Marketing

Reward Gateway

Kyle Johnson

Director, Demand Generation Marketing

WorkFusion