The Marketing Technology Industry Council is comprised of seasoned marketing thought-leaders from over two dozen leading B2B companies, united by one common goal: to help marketers get the most value from their marketing technology investments.
In 2017, the Council released the results of a survey of 275 senior-level marketing executives, which provided an eye-opening glimpse into the major challenges and opportunities of B2B marketing technology. On the back of that study, the Council published a groundbreaking set of recommendations to help B2B Marketing organizations make the most of their MarTech investments.
The survey results and recommendations can be read below:
The Marketing Technology Industry Council is sponsored by Leadspace.