A source of truth transforms some of the most critical B2B use cases:
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You need sales and marketing processes to be more data-driven and efficient.
— BUT — 60% of companies describe their data health as "unreliable." –SiriusDecisions
You need deep intelligence on your target accounts.
— BUT — 53% of those with full ABM programs in place say data quality issues hold them back. –DemandGen Report
Segmentation & Targeting
You need to create and activate audiences that get results.
— BUT —
"...many demand gen programs pursue target audiences that are too broad & ineffective” –Gartner
There is a solution!
Customer Data Platform — or CDP — is a technology category that has arisen to address the need for a single source of truth to power better buying experiences.
At it’s core, CDP can be boiled down to 3 critical capabilities:
Ingest the broadest set of B2B data sources.
Intelligent Unified Profiles
Unify, blend, and model for a clear picture of your customers.
Push data into systems and channels in real-time.
Meet the Leadspace B2B Customer Data Platform
Get all the B2B data you need, from any source, matched and organized into intelligent unified profiles that sync in real-time, and at enterprise scale, across channels.