Yesterday at the #SDSummit, Doug Sechrist, VP of Demand Marketing at Five9 shared their case study – Eight Use Cases for Intelligent Ideal Customer Profile. Missed it? Not to worry – here’s a snapshot of some of the great info from the session and first three use cases for top of the funnel demand generation that Five9 uses to drive leads.
Top of the funnel
Inbound leads – Five9 uses Leadspace to enrich profile data for the account and lead level for every inbound lead. This provides 30+ additional inferred attributes and enables them to validate data. Then they use that data to provide intelligent alerts to sales and lead development teams for every new lead. This happens in real-time via simple web-hook into Marketo.
Lead scoring – Leadspace delivers the enriched data to build both Account and Persona Score based on pre-defined Ideal Customer Profile. Leadspace integrates to the Five9 demographic score to use for prioritization – giving sales teams another tool for validating lead quality and maximizing results.
Outbound programs – Five9 uses Leadspace to define targets and segmentation for all outbound programs – including appointment setting, regional events, surveying, and high-touch door opener campaigns.
Want to learn more about the other use cases for mid and bottom of the funnel? Look for a upcoming posts to share the rest of Five9’s insight. Dying for the slides today? Email us firstname.lastname@example.org