Pattern at bottom
Pattern on top
Categories: Marketing, Scoring,

Yesterday at the #SDSummit, Doug Sechrist, VP of Demand Marketing at Five9 shared their case study – Eight Use Cases for Intelligent Ideal Customer Profile.  Missed it?  Not to worry – here’s a snapshot of some of the great info from the session and first three use cases for top of the funnel demand generation that Five9 uses to drive leads.

Top of the funnel

inbound leads_2Inbound leads – Five9 uses Leadspace to enrich profile data for the account and lead level for every inbound lead. This provides 30+ additional inferred attributes and enables them to validate data.  Then they use that data to provide intelligent alerts to sales and lead development teams for every new lead. This happens in real-time via simple web-hook into Marketo.

lead scoring_0Lead scoring – Leadspace delivers the enriched data to build both Account and Persona Score based on pre-defined Ideal Customer Profile. Leadspace integrates to the Five9 demographic score to use for prioritization – giving sales teams another tool for validating lead quality and maximizing results.

Outbound program_0Outbound programs – Five9 uses Leadspace to define targets and segmentation for all outbound programs – including appointment setting, regional events, surveying, and high-touch door opener campaigns.

Want to learn more about the other use cases for mid and bottom of the funnel? Look for a upcoming posts to share the rest of Five9’s insight. Dying for the slides today? Email us info@leadspace.com

share
FEATURED POSTS
Ari Soffer
Ari Soffer

Senior Content Manager, Leadspace

ABM Experts’ Top 10 Tips for Successful Digital Advertising

How far we've come... Until recently, effective digital advertising was ...

ABM
Doug Bewsher
Doug Bewsher

CEO

Why Reachforce and Leadspace Coming Together Will Change How Companies Think About Customer Data Platforms in B2B

Last month, we announced the acquisition of Reachforce by Leadspace, ...

News & Events

Schedule a personalized demo today

THANKS FOR REACHING OUT!

One of our team will be in touch with you shortly.
We look forward to speaking with you!

Send us a file and we’ll show you all the magical things our CDP can do

THANKS FOR REACHING OUT!

One of our team will be in touch with you shortly.
We look forward to speaking with you!

We’d love to hear from you! Fill in the form below and we’ll get back to you as soon as possible - usually within one working day

THANKS FOR REACHING OUT!

One of our team will be in touch with you shortly.
We look forward to speaking with you!