Leadspace Blog - Technology

5 Reasons B2B Marketing and Sales Need a Customer Data Platform

5 reasons B2B Marketing and Sales need customer data platforms
Ari Soffer

Senior Content Manager, Leadspace

Categories: Marketing, Technology

B2B data requirements are complex, particularly for Marketing and Sales. We need a lot of it, both in terms of overall coverage and depth; we need data on people (demographics)…


Watch: How AI is Transforming B2B Businesses

How Artificial Intelligence is Transforming B2B Businesses - blog
Ari Soffer

Senior Content Manager, Leadspace

The marketing industry has undergone a remarkable transformation over the past few decades — and Leadspace CEO Doug Bewsher has had a front seat view. Having started his career in…


3 Tips to Getting Real Value From Intent Data

3 Important Tips to "Activate" Intent Data for B2B Sales and Marketing
Ari Soffer

Senior Content Manager, Leadspace

Having covering the basic definitions of intent data, together with its key uses and limitations for B2B Sales and Marketing, one thing should be clear by now: intent holds great…


Cut The Hype: When Intent Data Shines — And When it Doesn’t

When intent data shines - and when it doesn't
Ari Soffer

Senior Content Manager, Leadspace

Categories: Marketing, Sales, Technology

In a previous post, we covered some of the use cases of intent data, demonstrating  the clear advantage it offers to B2B marketers and salespeople alike. Using intent data, marketers…


Timing is Everything: 6 Ways Intent Data Can Help B2B Sales And Marketing

Timing is everything - why intent data is useful for B2B Marketing and Sales
Ari Soffer

Senior Content Manager, Leadspace

Categories: Marketing, Sales, Technology

Intent data is arguably the newest and hottest B2B buzzword right now. Together with groundbreaking emerging technologies like Artificial Intelligence (AI), intent data offers a fresh, exciting tool f…