Leadspace Blog - Technology

Watch: How AI is Transforming B2B Businesses

How Artificial Intelligence is Transforming B2B Businesses - blog
Ari Soffer

Content Marketing Manager at Leadspace

The marketing industry has undergone a remarkable transformation over the past few decades — and Leadspace CEO Doug Bewsher has had a front seat view. Having started his career in…


3 Tips to Getting Real Value From Intent Data

3 Important Tips to "Activate" Intent Data for B2B Sales and Marketing
Ari Soffer

Content Marketing Manager at Leadspace

Having covering the basic definitions of intent data, together with its key uses and limitations for B2B Sales and Marketing, one thing should be clear by now: intent holds great…


Cut The Hype: When Intent Data Shines — And When it Doesn’t

When intent data shines - and when it doesn't
Ari Soffer

Content Marketing Manager at Leadspace

Categories: Marketing, Sales, Technology

In a previous post, we covered some of the use cases of intent data, demonstrating  the clear advantage it offers to B2B marketers and salespeople alike. Using intent data, marketers…


Timing is Everything: 6 Ways Intent Data Can Help B2B Sales And Marketing

Timing is everything - why intent data is useful for B2B Marketing and Sales
Ari Soffer

Content Marketing Manager at Leadspace

Categories: Marketing, Sales, Technology

Intent data is arguably the newest and hottest B2B buzzword right now. Together with groundbreaking emerging technologies like Artificial Intelligence (AI), intent data offers a fresh, exciting tool f…


There’s Only One Way for “Predictive” MarTech to Live up to its Promise…

There’s Only One Way for “Predictive” MarTech to Live up to its Promise...
Ari Soffer

Content Marketing Manager at Leadspace

Who wouldn’t like to know the future? When the predictive analytics craze first hit the B2B scene, some Sales and Marketing people were led to believe it could enable them…


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