Leadspace Blog - Scoring

How to Find and Track Your Real Customers

How to Find and Track Your Real Customer
Alicia McCarty

Director of Marketing at Leadspace

Article originally published in Destination CRM, reposted here with permission. “The myth is that target marketing is a straightforward science, but the reality is this: the most valuable target mar…


“The Bridge of Context” Between Data Science and Marketing/Sales

How to Bridge the Gap Between B2B Marketing/Sales and Data Scientists
Noam Horenczyk

Solution Architect, Analytics at Leadspace.

I’m not a data scientist, and I’m not a marketing or sales person. I don’t know how to create neural nets, run an email campaign or close an opportunity. What…


What’s the Difference Between Persona Scoring and Predictive Scoring?

Predictive scoring vs. persona scoring -- B2B sales and marketing
Noam Horenczyk

Solution Architect, Analytics at Leadspace.

In the age of big data, B2B marketing and sales need a clear, effective way to make sense of the enormous volumes of data in their Marketing Automation and CRM…


5 Crucial Considerations When Choosing a B2B Predictive Scoring Vendor

Choosing a B2B predictive scoring vendor - some things you should know
Noam Horenczyk

Solution Architect, Analytics at Leadspace.

Categories: Marketing, Predictive, Scoring

Predictive scoring is a highly effective way to focus and align your sales and marketing efforts. Using AI, an effective predictive model lets you cut through all the noise to…


Demand Gen Pains Part 3: Is a 0.0001% lead conversion rate good?

Leadspace Demand Gen Pains Quiz
Kylee Hall

Sr. Director, Marketing

Categories: Marketing, Predictive, Scoring

This is the 3rd installment of our Demand Gen Pains series. In Part Two: I Have Plenty of B2B Leads – They Just Don’t Know We Exist; in Part One: My…


Page 1 of 512345