Leadspace Blog - Marketing

A Single Source of Truth? Here’s Proof it Can be Done

Single Source of Truth - Leadspace
Ari Soffer

Content Marketing Manager at Leadspace

Categories: Enrichment, Marketing, Sales

The quest for a “single source of truth” for Marketing and Sales data has an almost mythical feel to it. Sure, we’d all love to have one – a single…

Leadspace Joins DemandGen Alliance, Connecting B2B Marketers With the Technology That’s Right for Them

Leadspace joins DemandGen Alliance
Casey Howe

VP Sales at Leadspace.

Last week, our partners at DemandGen announced the formation of the DemandGen Alliance — a consortium of the leading B2B marketing technology companies, including Leadspace, whose goal is to hel…

10 Winning B2B Lead Generation Strategies for 2018

B2B marketing strategy
Garrett Mehrguth

CEO of Directive Consulting and founder of Freshly Salted

Categories: Marketing

While many B2B marketing strategies have changed over the years, marketing goals have stayed the same: more leads, more sales, and more ROI. Some of those strategies still work toward…

Introducing: The B2B Marketer’s Guide to Artificial Intelligence

Introducing: The B2B Marketer's Guide to Artificial Intelligence (AI)
Ari Soffer

Content Marketing Manager at Leadspace

Just as one marketing buzzwords seems to be fading into the background (take a bow, ABM), another one pops up to take its place. Artificial Intelligence (AI) is fast emerging…

5 Steps to Creating Powerful Case Studies

How to create powerful case studies for B2B marketing
Ari Soffer

Content Marketing Manager at Leadspace

Categories: Best Practices, Marketing

Case studies are among the most high-impact pieces of content a B2B marketer can produce. Unlike many other forms of marketing content — for example blogs, ebooks, white papers or…

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